Filed under: advertising, brands, creativity | Tags: advertising, BBC, BBC trailer, Consider yourself BBC Christmas trailer
BBC One’s Christmas 2011 trailer featuring a selection of faces that will be part of the line up on the channel over the Christmas period. Including Gregg Wallace, John Bishop, Gary Lineker, Len Goodman, Lee Mack, Guy Henry, Laila Rouass, Hugh Quarshie, Shane Richie, Shona McGarty, Ricky Norwood, Frank Skinner, Brendan O’Carroll, Tyger Drew-Honey, Ramona Marquez, Daniel Roche, Kevin Bridges, Sian Williams, Carol Kirkwood, Chris Hollins, Bill Turnbull, Matt Allwright, Lenny Henry, Tess Daly, Fiona Bruce, Alex Jones, Sunetra Sarker, Alexander Armstrong, Graham Norton, Julia Bradbury, Sir David Jason, Anne Robinson, John Torode, Nick Knowles, June Brown, Matt Smith, Karen Gillan, Michael McIntyre and Sir Bruce Forsyth.
Each and every last one of them makes a total tit of themselves in a trailer that would make a grown man cry. Well, it did this one.
Reprehensible stuff from the people who can make solid gold like this…
“I mean, there’s not even any commercials…well, except this one.”
Filed under: Uncategorized | Tags: advertising, business, commercials, communication, creativity, marketing, media, motherwell, posters, recruitment advertising, stv, stv local, the recession, unemployment
What happens when you run provocative headlines. This is the campaign for the launch of STV local in North Lanarkshire.
Filed under: About think hard, advertising, brands, business, creativity, marketing, sponsorship | Tags: advertising, Alvaro Sotomayor, Bartle Bogle Hegarty, BBH, bmb, Gerry Farrell, hegsie, john hegarty, leith agency, mark gorman, mark waites, mother, Nike, Scottish Television, Scottish TV, Sir John Hegarty, stv, think hard, Trevor NBeattie, Weiden and Kennedy
Over the last year I have been in the priveleged position of being able to attract great creative speakers to Scotland thanks to STV’s engagement with the advertising creative community and my role in facilitating it. My next speaker in April is Alvaro Sotomayor, Creative Director of Weiden and Kennedy, Amsterdam. But before that I have attracted a great (no legendary) bunch of speakers including Mark Waites (Mother), Trevor Beattie (BMB) and Sir John Hegarty (BBH). In addition Gerry Farrell was kind enough to speak for us in both Glasgow and Aberdeen about creating ideas. Most of these talks are now on STV’s website and here are the links.
I urge you to watch them.
Filed under: advertising, design | Tags: 60w, ad agency, advertising, advertising in a recession, house ad, marketing in a recession, recession
Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will be running in full page format in The Scotsman and Scotland on Sunday.
It challenges the notion, full on, that advertising in a recession is a bad idea and instead encourages clients to be bold.
The first ad went out on Friday.
And this one runs soon.
Filed under: advertising, design | Tags: 1576, Adidas, advertising, advertising greats, Avis, best ads, best ads ever, best advertising, Bill Bernbach, creative advertising, creative brilliance, creativity, DDB, Dove, napier University
This is the presentation I’ve been making about great advertising. It’s only my personal opinion but I’ve chosen to share my views on what makes for 20 of the most interesting ads/campaigns and commercials that I could lay my hands on and these are they…
The Avis campaign is 40 years old now and was created by the peerless DDB. Surely no agency (and one man in particular, Bill Bernbach) has made a greater impact on the history of advertising.
This is a wonderful example of both a great strategic insight and a brilliant execution in the world of social marketing.
This is best ad I’ve seen this year. In a sector where you’d least expect to see creative genius it’s a revelation.
Is this the most talked about ad ever? It’s a great example of Picasso’s view that bad artist’s copy, good arists steal. Show me the truly great creative that has no love of music, film and art and I will buy you a Picasso.
I loathe this ad. It is vacuous and is a true case of style over substance…
My all time favourite political poster is this one, done by Yellow M in Edinburgh.
The Ology ad, part of the long running Maureen Lipman campaign for BT is just brilliant populist TV that demonstrates the wonder of the telephone call.
This is a great leap of thought and my favourite VW ad in a long line of great ads…
And this is it in English!!!
This is another great VW ad with an amazing tone of voice..
Scotland’s greatest ever commercial? I think so.
One I was involved with myself. For Gold Bier, God knows how I gotr away with it…
This ‘ad’ has swept the boards at this year’s award ceremonies and rightly so, and it wasn’t even done by an ad agency.
Apple Mac 1984. What can you say. Brilliant. That’s what you can say…
But I actually prefer this as it captures the user’s values far better…
And see how brilliantly it has been spoofed here. That is the sign of greatness in advertising.
Alka Seltzer ran quite stunning demonstration advertising in the 1960′s, again with a fantastic tone of voice.
A great insight into defining your audience and creating empathy is seen in this wonderful Levy’s Rye bread campaign (yet again, I think, by DDB)
The recent Dove ‘Evolution’ campaign is a wonderfully empathetic campaign that eschewes the traditions of beauty advertising in favour of promoting its benefits to real women…
And this is magnificently planted in the mind of the target audience. Utter empathy. Utter brilliance.
And finally, the Blackcurrant Tango ad is another great tone of voice commercial.
And finally, finally. A momentary lapse of judgement. A 1576 house ad from the 90′s.
Filed under: advertising | Tags: advertising, road safety, safe driving, scamp, tv ads, WCRS
I’m indebted to a great advertising website for revealing this ad to me. Scamp is written by a creative guy at BBH and it’s festooned with advertising creativity, with some crossover to my own ramblings. I know little of the background to this ad but it appears to have been a little controversial.
Anyway, once you’ve had a look I’ll tell you what I think…
It’s verging on genius I’d say. A brilliant observation about non-observation. Although the strategy is to raise people’s awareness of cyclists whilst driving I’m more inclined to think it’s just a general ad about being a better all round driver. The number of idiots that can’t see past the car in front bemuses me and this takes one right back to one’s driving lessons where it was drummed into me to look way ahead, as far as you can see in fact, and be ready to take evasive action should incidents present themselves.
A brilliant ad, it really is.
And its predecessor is equally brilliant.
Filed under: advertising, web2.0 | Tags: advertising, lean mean fighting machine, online marketing
This is complete and utter class from a London online ad agency called Lean Mean Fighting Machine. They aim to become the first ‘great’ agency. On the basis of this they might have a chance.
http://www.leanmeanfightingmachine.co.uk/#0120
