When this goes on youtube I’ll let you know, but in between times you’ll have to use the link. Me? I instantly liked it, especially with its nod back to the old US Coke spoofs. The McHigh School Musical pastiche got me and my teenage kids’ votes. (I hope Mark Davies did it.)
Actually, the more I watch it the more I like it. It’s captured the essence of Scottishness, and let’s face it Scottishness is Irn Bruness, brilliantly. And it brings gingerness to the fore. Irn Bru IS ginger and in Weegieland they call carbonated soft drinks Ginger – AND we’re a ginger nation.
Is this a move towards a ginger strategy. If so this eexecution is a bloody good start and the first step towards a full blooded celebration of gingerness - and we love gingerness.
PS My wife’s Ginger. (Sorry, strawberry blonde.)
Filed under: advertising | Tags: carbonated drinks, commercials, If, Irn Bru, irn bru tv ad, Rudyard kipling, Scottish TV ads, soft drinks, tv ads
Breaking news.
Based on Rudyard Kipling’s iconic poem the new Irn Bru commercial has landed. Set in various locations across Scotland and somewhere abroad it features some lovely vignettes. Some work brilliantly, like the Loony Dooking pensioners (at 33 seconds) which struck a real chord with me, also the kissing Celtic and Rangers fans, the despondent Scotland fan with his wee lassie and the way folk choose the wrong descriptor for their meal times are all great.
Others are a less succesful and I’d question Martin Compston’s voiceover.
I feel the whole campaign suffers from being shackled by a weak strapline. Phenomenal does nothing for me. It’s unphenomenal frankly.
Overall it’s a nice , rather touching return to form.
But judge for yourselves.
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Filed under: advertising | Tags: 1576 advertising, ads, commercials, edinburgh, Edinburgh Chamber of Commerce, Health Education, Health Education Board, HEBS, Irn Bru, kwik fit, Newhaven, S1, scotland, Tennent's, The Bridge, The Leith Agency, The Union, tv ads, visitscotland
I’m making a presentation to the Edinburgh Chamber of Commerce on Wednesday and in it I have to demonstrate how good we are at advertising in Scotland.
So this is what I could find on Youtube that at least makes the cut. Some of it is very very fine indeed.
The best Tennent’s ad ever?
The best Irn Bru ad ever?
A rather nice VisitScotland ad that I was involved with at 1576.
and another…
Kwik Fit
S1
HEBS
