Filed under: Uncategorized | Tags: Roses awards, Strathclyde Police TV ad, STV CReative, think hard, Think Hard win award
TV / Cinema Commercial Produced for £20k or Less
GOLD
Company: STV Creative
Client: Strathclyde Police
Title: Strathclyde Police – For You For Them
SILVER
Company: FREAK FILMS
Client: Glasgow Science Centre
Title: Knobs, Buttons & Levers
BRONZE
Company: MTP
Client: Glasgow short film festival
Title: Glasgow short film festival
Here it is…
Filed under: business, creativity, marketing | Tags: domestic abuse ad, mark gorman, scottish advertising, Scottish TV commercials, strathclyde police ad, STV CReative, think hard
I worked on this with STV Creative at the end of the year and the ad aims to protect children who are the secondhand victims of Domestic Abuse.
I’m really happy with how lean and stripped back it is and I hope it conveys its core message powerfully and meaningfully.
Filed under: brands, business, creativity, design, photos | Tags: marek gorman, think hard
Filed under: brands, business, design, marketing, photos | Tags: edinburgh Zoo, Edinburgh zoo van, mark gorman, mobile advertising, Rhino in Transit, Rhino van, Rufus Wedderburn, think hard
Years ago I was responsible for taking a brief from my then client, Edinburgh Zoo.
They wanted their logo put on the side of their new van.
“That’s surely a bit of a missed opportunity is it not?” I asked.
“Why?” was the response “It’s just a van.”
“No it’s not” was my firm retort. “It’s a poster. And what’s more the media cost of it is free.”
I asked them to leave it with me and not long after I presented them with the idea (created by Rufus Wedderburn, now at Newhaven Communications) of creating a visual gag which made it look as if a Rhino was being transported across Edinburgh and that its horn had burst through the van’s roof.
They bought it. And here she is in all her glory.
It won every ad award going and the citizens (and visitors) of Edinburgh delighted in seeing it every time it passed through the street.
Filed under: advertising, business, creativity, marketing | Tags: david Ogilvy, Graeme Atha, mark gorman, think hard, Victor Brierly
Next Monday myself and Graeme Atha will be in conversation with Victor Brierley in a special one off documentary investigating the legend that was David Ogilvy.
Here’s a link to the 30 minute programme that goes out on Monday afternoon at 2.05.
Filed under: About think hard, advertising, creativity, design, photos | Tags: 80's fashion, 80;s style, ad fashion, ad men, mad men, mark gorman, mark gorman think hard, think hard
OK, so David Reid was given a Fashion Police type doing on this very page not a week ago.
He took it like a man I have to say so it’s only fair that he gets the right of replky.
Here’s my own fashion disaster of the 80′s when I had hair, oh boy did I have hair, and specs.
My God did I have specs…
Filed under: advertising, brands, business, creativity, marketing, sponsorship | Tags: an, earl woods, Mark Gorm, Nike ad, nike tiger and earl woods ad, nike tiger woods beyongd the grave ad, think hard, tiger, Tiger Woods
But I have never seen claptrap like this before.
It sucks.
It’s so confusing that I can’t decide if it’s offensive, extraordinarily egotistical, on-brand, off-brand, motivating, purely confessional.
It is beyond bad.
Yup. It sucks.
Filed under: About think hard, advertising, brands, business, creativity, marketing, sponsorship | Tags: advertising, Alvaro Sotomayor, Bartle Bogle Hegarty, BBH, bmb, Gerry Farrell, hegsie, john hegarty, leith agency, mark gorman, mark waites, mother, Nike, Scottish Television, Scottish TV, Sir John Hegarty, stv, think hard, Trevor NBeattie, Weiden and Kennedy
Over the last year I have been in the priveleged position of being able to attract great creative speakers to Scotland thanks to STV’s engagement with the advertising creative community and my role in facilitating it. My next speaker in April is Alvaro Sotomayor, Creative Director of Weiden and Kennedy, Amsterdam. But before that I have attracted a great (no legendary) bunch of speakers including Mark Waites (Mother), Trevor Beattie (BMB) and Sir John Hegarty (BBH). In addition Gerry Farrell was kind enough to speak for us in both Glasgow and Aberdeen about creating ideas. Most of these talks are now on STV’s website and here are the links.
I urge you to watch them.
Filed under: advertising, brands, business, creativity, marketing, web2.0 | Tags: arketing, arts marketing, digital marketing, e-marketing, mark gorman, online marketing, the beauty queen of leenane, theatre marketing, think hard, youtube m
The Lyceum Theatre in Edinburgh (where I am a board director) is getting better and better at its social marketing and use of e-marketing. Here’s a great trailer for its latest production; The Beauty Queen of Leenane by Martin McDonagh, author of In Bruges that opens tonight for three weeks.
Filed under: advertising, creativity, marketing, photos | Tags: ITV, mike coulter, mother, mother london, Rufus Wedderburn, stv, think hard, tv in scotland
I was extraordinarily priveleged to host an event for STV last night in which we had Mark Waites, founder and creative director of Mother London, speak.
By 3 am, as the grappa had flowed ceaselessly at Rufus Wedderburn’s gaff, I was quite tired.
But Mark was wonderful and if you follow this link you’ll find a fantastic photographic capture of the event thanks to my dear freind, Mike Coulter. He likes a grappa or two, too.
