Think Hard


Advertising nirvana. Classic commercial for Unison…
September 15, 2011, 9:19 am
Filed under: advertising, creativity | Tags: , ,

I’ve been looking for this commercial (one of my all time favourites) for ages but have never been able to track it down.

So it was a eureka! moment last night when I looked on Youtube again to demonstrate a point to a client.  And there it was…

It is the most perfect exposition of a proposition I think I’ve ever seen. The style doesn’t get in the way of the substance and it’s an incredibly compelling way of demonstrating the power of the Union movement and how working collaboratively (in unison) can have a far greater impact than ploughing ones own furrow.

The thinking behind this can apply to many industries, trade bodies and organisations.




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