Think Hard


First great ad I’ve seen for the US presidential election.

OK, negative electioneering gets a poor reception typically.

But when it’s great, it’s great.  Right?

Especially when your opponent is an odious, racist fascist.

Beautifully put by the Democrats.



Nick Cave: Philosopher.
September 8, 2016, 1:30 pm
Filed under: Uncategorized

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Total respect to Mars and Channel 4 (and thanks to David Reviews for publishing)

As David Reviews says “This is one of three new commercials for Maltesers which won a competition launched by Channel 4 earlier in the year. The Paralympics broadcaster wanted to further its commitment to diversity by offering airtime to work which puts disability and diversity at the heart of a campaign.”

The commercial, one of three, is extremely “saucy” and  as Bodyform did earlier in the year  it has taken on a taboo subject (in their case menstruation; in this, disability) in a bold and confident manner.

Outstanding.

 



The end of my first decade of Thinking Hard? No, the start of my second!

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Ten years ago I sat at my desk looking out onto Ashburnham Loan without a single client.  I’d walked away from my job as CEO of a Stock Market listed communications group.  Just like three years earlier I had walked away from my role as MD of my own advertising agency (50 strong and highly regarded).

Why had I done this?

(After all, to lose one senior level role is unfortunate, to lose two is downright carelessness.)

But I hadn’t lost either of them.

I’d elected to change my viewpoint on work.  To get out of the hamster’s wheel of eternal financial year ends, HR responsibilities, client bum sucking, to keep the corporate machine rolling on when I didn’t always respect all of the clients or all of the work my team was doing for them.

And that’s actually the crux of it. “the work my team was doing for them“.

I, personally, wasn’t actually a net contributor to anything that came out of either of those agencies.

I was simply a manager, albeit a senior one.

I didn’t want to be a manager.

It’s boring.

And so I walked away.

Twice.

Ten years later I’ve completed 694 creative (mainly) projects for no fewer than 80 different clients.  The vast majority of which I can say I’m proud of.  And have enjoyed the process, liked the people I’ve worked with, and for, and made many new friends along the way.

In fact, it’s the longest I’ve held down a job in my life.

And it’s allowed me to indulge in other things I consider worthwhile; NABS, FCT, The Lyceum, Creative Edinburgh

Thanks guys.

Thanks very, very much.

I hope some of you will stick around for the next ten.



Jacobs
August 22, 2016, 6:54 pm
Filed under: Uncategorized

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It’s been some summer.

Chicago, Newcastle, Elgin, Glasgow, London, Paris, Edinburgh, Cupar, Gleneagles.

And on Skype: Germany, Australia, Japan, New York, Holland, Cornwall.

Thank you to all my clients for your support.

 

 



What happens when media buying isn’t important.

One thing I dislike about the creation of ‘content’ for brands instead of ads is this sort of sloppy rubbish.

The lack of discipline that ‘free’ airtime imposes leads to mushy, over-long epics like this.

The central idea is pretty ridiculous and whilst the football footage is credible enough (difficult admittedly) it outstays its welcome by at least 3 minutes.

And returning to the idea…what is it?

What does it say about Nike other than Ronaldo uses their kit?

Gash.  IMHO.



Taboos smashed to bits by Bodyform.

In this spot by AMV for Bodyform decades of taboos are booted right into touch.

A splendid and brave production,.  Well done all.

As Jason Stone says in his David Reviews piece on the spot it actually follows what is essentially the convention in the category by showing a bunch of women being active during their periods; the difference being that this is real, gritty and shows the red stuff.

Of course Bodyform has previous in this category with this hilarious spoof…