It can surely be no exaggeration to say that the business world needs to hit reboot.
I’m not really sure when, or how that might start to happen (although starting now, to get ahead of the pack, might not be such a bad idea) because we will be entering a new reality.
I’m calling it World 2.0 for simplicity’s sake.
World 2.0. The new reality?
We’ve had three Industrial Revolutions so far – in turn they were the consequences of the steam engine, science and mass production, and the rise of digital technology. They were all born of opportunity and technological advance.
None of them were caused by nature and all of them created booms.
But we’ve also had the opposite.
That has been the domain of World Wars and crashes; one of them financial (2008/9) and one of them (1929) founded on greed and wild speculation.
When we return to our desks, post-virus, post-furlough and scan our opportunities, most likely with a sense of doom, we’ll need to prioritise.
It’s highly likely that workforces, everywhere, will be trimmer.
It’s highly likely that plans will be in disarray.
It’s highly likely that the idiom regarding loneliness at the top will never have been truer.
What’s the last thing you’re likely to be looking for?
I dislike that word at the best of times but, you know, it’s what I do.
I bring to bear the biggest asset I have in my toolkit.
The thing is though, I’ve never weathered an apocalypse, because let’s be honest here, that’s what we’re talking about.
So I don’t actually have any experience to offer you.
Right. So should you read on?
Please stick with me, because my core skills will be as valid as ever as difficult decisions need to be taken about future investment, planning, positioning and your business’ true value proposition.
It simply won’t cut it if they’re flabby, comfortable – designed for World 1.0.
A trimmed down offer.
I’ve been using the lockdown as wisely as I can – or at least I think I have been.
I’ll be honest with you. I gave up my latest role (with The Marketing Centre) only weeks before the tsunami struck. I was looking to operate differently anyway, to go back to my own personal basics – little did I know just how differently that might be.
Since the turn of the year I’ve been exercising, dieting and then – enforced to some extent – resting and building up my energy for World 2.0.
Of course, that’s not all of choice.
My business has been hit hard.
Total and utter cessation of income at this point in time.
And at the time of writing I’m, physically, 17.8% leaner as a result of my efforts. I have aspirations to progress further but I can only report on fact. (Something much overlooked by many authorities in recent months.)
See these rocks?
They weigh exactly 17.8% of my body mass.
I’ve been building a wall of them for months.
It’s a metaphorical wall now; one I can help you smash through as you look to re-establish your messages, your proposition, your value in this new world.
And I’ve decided that my contribution to your leaner outlook should be leaner fees, that’s why I’m knocking 17.8% off my World 2.0 invoices – every little helps.
I can help you with your marketing strategy, your business strategy and in visioning what World 2.0 might look like for you.
You never know; it might actually be a better place.