Filed under: advertising, creativity, marketing, politics | Tags: Donald trump, hillary clinton, mark gorman, think hard, US election, us election advertising
OK, negative electioneering gets a poor reception typically.
But when it’s great, it’s great. Right?
Especially when your opponent is an odious, racist fascist.
Beautifully put by the Democrats.
Filed under: advertising, business, creativity, marketing, politics, Uncategorized | Tags: body form blood ad, Bodyform, channel4, maltesers, maltesers disability ad, paralympics
As David Reviews says “This is one of three new commercials for Maltesers which won a competition launched by Channel 4 earlier in the year. The Paralympics broadcaster wanted to further its commitment to diversity by offering airtime to work which puts disability and diversity at the heart of a campaign.”
The commercial, one of three, is extremely “saucy” and as Bodyform did earlier in the year it has taken on a taboo subject (in their case menstruation; in this, disability) in a bold and confident manner.
Filed under: About think hard, advertising, brands, business, creativity | Tags: 1576 advertising, advertising, branding, business, creative Edinburgh, mark gorman, mark gorman think hard, ten years of think Hard, think hard
Ten years ago I sat at my desk looking out onto Ashburnham Loan without a single client. I’d walked away from my job as CEO of a Stock Market listed communications group. Just like three years earlier I had walked away from my role as MD of my own advertising agency (50 strong and highly regarded).
Why had I done this?
(After all, to lose one senior level role is unfortunate, to lose two is downright carelessness.)
But I hadn’t lost either of them.
I’d elected to change my viewpoint on work. To get out of the hamster’s wheel of eternal financial year ends, HR responsibilities, client bum sucking, to keep the corporate machine rolling on when I didn’t always respect all of the clients or all of the work my team was doing for them.
And that’s actually the crux of it. “the work my team was doing for them“.
I, personally, wasn’t actually a net contributor to anything that came out of either of those agencies.
I was simply a manager, albeit a senior one.
I didn’t want to be a manager.
And so I walked away.
Ten years later I’ve completed 694 creative (mainly) projects for no fewer than 80 different clients. The vast majority of which I can say I’m proud of. And have enjoyed the process, liked the people I’ve worked with, and for, and made many new friends along the way.
In fact, it’s the longest I’ve held down a job in my life.
And it’s allowed me to indulge in other things I consider worthwhile; NABS, FCT, The Lyceum, Creative Edinburgh
Thanks very, very much.
I hope some of you will stick around for the next ten.
Filed under: Uncategorized
It’s been some summer.
Chicago, Newcastle, Elgin, Glasgow, London, Paris, Edinburgh, Cupar, Gleneagles.
And on Skype: Germany, Australia, Japan, New York, Holland, Cornwall.
Thank you to all my clients for your support.
Filed under: advertising, brands, creativity, marketing, sponsorship | Tags: advertising, mark gorman, Nike, nike ads, Nike Euros ad, Ronaldo, think hard
One thing I dislike about the creation of ‘content’ for brands instead of ads is this sort of sloppy rubbish.
The lack of discipline that ‘free’ airtime imposes leads to mushy, over-long epics like this.
The central idea is pretty ridiculous and whilst the football footage is credible enough (difficult admittedly) it outstays its welcome by at least 3 minutes.
And returning to the idea…what is it?
What does it say about Nike other than Ronaldo uses their kit?
Filed under: advertising, brands, business, creativity, design, marketing, politics | Tags: Bodyform, brave ads, breaking taboos, david reviews, feminine hygiene advertising, jason stone, taboo
In this spot by AMV for Bodyform decades of taboos are booted right into touch.
A splendid and brave production,. Well done all.
As Jason Stone says in his David Reviews piece on the spot it actually follows what is essentially the convention in the category by showing a bunch of women being active during their periods; the difference being that this is real, gritty and shows the red stuff.
Of course Bodyform has previous in this category with this hilarious spoof…