This is another great Thai ad campaign. This time by TBWA.
Again no headline, no words just an image and a story.
Brilliant art direction IMHO.
Just a picture and a story. An untold one.
Brilliant work from Ogilvy Bangkok
I wish more brands had more bravery.
Lowe Howard Spink and CDP are the agencies that I most associate with this giant of the industry.
Now retired, he is interviewed by Dave Dye.
It’s a lesson in how advertising works.
In some ways the man in advertising I admire most – He was the ‘creative’ that wasn’t a ‘creative’.
Here’s a picture or two to treat your eyes as well as your ears.
What’s even greater is the video archive that accompanies this.
There’s a lot of reasons to admire Mother. Here are four of them.
- The management team picture
2. Helping staff
Free breakfast and lunch are standard but it also offers a £1,000 bonus to people who successfully give up smoking
3. This – my ad of the year
4. And this. Laugh out loud funny with a strong communication and a great end line.
A proper advertising spot. 30″ long, lean, mean, low budget but with a simple, great idea at its core (Cleracast would bomb it, obviously.)
Well, it came as a surprise when Graeme Atha contacted me a few months ago to tell me, in confidence, that I had been tabled for not just a Fellowship of The Marketing Society, but an Honorary one. The fact that I shared the honour with my great friend Charlie Robertson who passed away late last year made the event at The Sheraton in November all the more poignant.
Thank you to The Marketing Society for this recognition. It really is a great honour.