Capability

I pitched today for a really interesting project with 60 Watt my great, great pals and uber experienced creative guys. And we won their business.

It’s not every day you sing in a pitch. Or strip off. But Pete Mill and I did both. Iain Hawk looked on as we sang, but he did strip off. It wasn’t, co

By thinking positively disabled people can do more than most of us give them credit for. That’s what our strategy will dramatised.

I’m very happy about this.

Coffee Morning

A group of digital experts, interested parties and just sheer curious folk meet on a regular basis at Centotre (my pal Victor Contini’s gaf on George Street, Edinburgh) to talk about digital marketing stuff.

I went along for the first time today and enjoyed it immensely.

Here’s the proof.

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That’s Phil Adams of The Leith Agency, Ian Dommett of Golley Slater, Brad, (Mike Coulter’s nephew) and the world famous digiguru Mike Coulter himself.

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And that’s me looking very serious and Phil

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And that’s more/most of us.  The follicly challenged gentleman on the right is not a member of the Benedictine order but none other than  Neville Stokes of Whitespace.  Facing him is Jamie Clague of Terinea.

Tipping point

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Ok, I admit I’m not the first to read this. Partly because I was warned off it for being a bit of a one-trick pony.  But, having now read most of  I would not concur.  I is better than most business books because Malcolm Gladwell doesn’t spend half the book wittering on about what he’s about to tell you (unlike for example “How to have Kick-ass ideas”).

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Instead he takes an already acknowledged phenomenon (how the tipping point is reached in the spreading of epidemics), explains it in some detail and then applies it to marketing.

I rather liked it I have to say.  It is very well written and whilst he dwells a little on the Sesame Sterreet and Blues Clues section it gets the point across well.

I would recommend it as a good marketing text book.

Think Hard in the press

This is a recent article in AllmediaScotland which is a good site run by a really enthusiastic guy, Mike Wilson, that deserves anyone in the media’s attention. Check out the link on my blogroll.

 

 

Gorman Has Sights Set on More Speakers
The new chair of a membership organisation for Scotland’s marketing community is hoping to create more networking events based around an increased number of speaker events.
Mark Gorman – co-founder of ‘integrated communications agency’, 1576, and, until last September, chief executive of brand and communications outfit, IAS SMARTS – succeeds Graeme Atha as chair of the Scottish Marketing Association.

The SMA is a 20-strong members organisation backed by the media and marketing magazine, The Drum. Gorman’s role will be to assist win more work for members.

His new role is expected to dovetail with his leading role in a new lobbying body, the Scottish Marketing Communications Action Group. It has recently called on the marketing agencies to submit their examples of world-class work, with a view to seeking some sort of support for
the industry from the Scottish Executive.

“Speaker events are tangible ways of getting people to network,” says Gorman. One speaker already lined up is Brian Child, former chief executive of advertising agency, McCann-Erickson, who is speaking about buying and selling creative services. He is speaking next Thursday.c

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