Ok, I admit I’m not the first to read this. Partly because I was warned off it for being a bit of a one-trick pony. But, having now read most of I would not concur. I is better than most business books because Malcolm Gladwell doesn’t spend half the book wittering on about what he’s about to tell you (unlike for example “How to have Kick-ass ideas”).
Instead he takes an already acknowledged phenomenon (how the tipping point is reached in the spreading of epidemics), explains it in some detail and then applies it to marketing.
I rather liked it I have to say. It is very well written and whilst he dwells a little on the Sesame Sterreet and Blues Clues section it gets the point across well.
I would recommend it as a good marketing text book.