I’ve done quite a bit of company naming in my career, but on an occasional basis. In the last year alone though I’ve tackled three projects. My own, for a start. Think Hard, to most, is a good marketing and strategic consultancy name. For the odd few it’s a good opportunity for porn gags; but I’m satisfied that overall it does the job.
However, I just did a pitch with my pal Ian Dommett at Golley Slater to rename an electronic gaming company in Newcastle. I’m delighted to say that they liked our early thinking so much that not only did we win the pitch but the MD wanted to use the first name that Ian presented; 5 minutes into the pitch.
On the day!
Now that’s job satisfaction. So all you unsatisfied namees out there…get in touch!