They are naughty wee chumps at Ryanair aren’t they?
They like to break the advertising rules, in fact any rules; and their latest humdinger is a Britney Spearsesque temptation.
They’re wee temptresses.
Bring it on! (But only if you want to travel in the clothes on your back.)
I’d like to show you the new teeny temptress ad but technology prevents me. But you can get a wee glimpse here.
The premise of their latest advertisement is simple. (I hesitate to call it a strategy.)
The prices are hot, so let’s show a hot burd in the ad; thought the agency.
Not just that. Let’s make her a Schoolgurl.
Guess what? The ASA banned it.
It was shit.