The Power of dreams

10 minutes ago Honda aired the first ever, modern day, live TV ad on Channel 4.

It was brave. It was creative. It was kinda flawed, but in a good way.

A bunch of skydivers jumped out of two planes and joined up in formation to, letter by letter, spell out H, O, N , D , A.

The cynics will snipe. I thought it was great though. Why?

Because it was all, ALL, about risk. Only risk-taking clients get risk-taking ads. Only risk-taking ads make you famous.

Honda is famous and gets all the great ads, as a client, that it deserves.

That’s why it is the UK’s best client.

I salute you Honda.

The shame is that the ad said check it out at Honda.co.uk. I did. It ain’t there. Or at least it ain’t very easy to find. Doh.

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