Light at the end of the tunnel?

the new trains

the new trains

Again and again I see glimmers of hope coming out of our present government’s think tank. Here’s a small (to some; not me) and not life-changing, but nonetheless brilliant initiative.

An Edinburgh design firm, Redpath, led by the larger than life Richard Irvine has completed a rebranding job for Transport Scotland that will see all of Scotland’s rail network (trains, signage and stations) uniformly branded.

You might say ‘so what’ but I say ‘fantastic’. If we want to act as a nation we need to present ourselves like a nation.

So First Scotrial, Strathclye Passenger Transport and whoever else has their own liveried trains chuntering about on the tracks of Scotland’s railways will be uniformly branded Scotrail and if the franchise changes the liveries won’t, only the train operator’s logo on door panels will.

Not only that, but the Saltire device from which it emanates will tie in with many of Scotland’s brands, like the Scottish Govt itself, NHS Scotland and so on.

I call it a victory for common sense and creativity and I take my hat off to all involved!

You can read more here.

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5 thoughts on “Light at the end of the tunnel?

  1. nice idea…but it’s a bit of a sticking plaster over a gaping wound is it not?

    example: inverness to edinburgh = three and a half hours, not enough carriages, what they have are overheated and mobbed, no seats left (but they continue to sell over-priced tickets), manky loos, etc.

    never mind the people that live here…the visitor experience is appalling.

    but, still, the trains will look great from the traffic pile-ups on the a9…

  2. papering over the cracks

    the punter doesn’t care who runs the trains or what colour they are as long as they are efficient, value for money and comfortable. and they could live without comfortable.

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