Again and again I see glimmers of hope coming out of our present government’s think tank. Here’s a small (to some; not me) and not life-changing, but nonetheless brilliant initiative.
An Edinburgh design firm, Redpath, led by the larger than life Richard Irvine has completed a rebranding job for Transport Scotland that will see all of Scotland’s rail network (trains, signage and stations) uniformly branded.
You might say ‘so what’ but I say ‘fantastic’. If we want to act as a nation we need to present ourselves like a nation.
So First Scotrial, Strathclye Passenger Transport and whoever else has their own liveried trains chuntering about on the tracks of Scotland’s railways will be uniformly branded Scotrail and if the franchise changes the liveries won’t, only the train operator’s logo on door panels will.
Not only that, but the Saltire device from which it emanates will tie in with many of Scotland’s brands, like the Scottish Govt itself, NHS Scotland and so on.
I call it a victory for common sense and creativity and I take my hat off to all involved!
You can read more here.