I am – Orange

Orange has broken a new ad campaign without the famous ‘The future’s bright, the future’s orange’ line. Hence the new idea based around the concept of collectivism and summed up in the line. I am.

The debate within the ad industry has been rather parochial as this very interesting film on Brand Republic TV demonstrates.

And this is a rather nice spoof.

One thought on “I am – Orange

  1. thank you… it was rather spontaneous action… and i expect it to be a bit absurd but the original did truly bother me when I first saw it 4am in the morning…

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