OK it’s a bit after the event…

…but I never saw this at the time. I found it while researching my Napier project and it’s wonderful. Basically it’s a brilliant Apple Mac ad hijacked by Obama. Perfect targeting for a certain demograph and what a great way to sell yourself. Not sure if it’s a viral or a real ad, but judging from the lack of an “I’m Barack Obama and I approved this message” ending I suspect that sadly it is the former.

Whatever, it’s great.

Back in the day

In the 1980’s Tennent’s Gold Bier was a client of mine and I had the dubious pleasure of presenting this script, alongside Gerry Farrell, at an office in London’s Regent Street. We thought we might get fired but unbelievably the client went for it. Now that was a result. And the sign of a great client, willing to take risks.

You know you’ve made it when your ad makes Carrot’s Commercial Breakdown…

Napier University talk

I’m presenting a ‘master class” to the advertising course at Napier University and thought I’d use it as a way of discussing my all time favourite advertising, but I’m stumped for one of the ads I want to show. I can’t find it anywhere. Can anyone help?

It’s an old Nike press ad with a shot of a street at night. The headlines are set in perspective, gradually getting smaller as they near the horizon and the lines say

“Just one more block”

“Just one more lamppost”

etc…

Anyone have access to this that could email me a JPEG?

And guess what?

Here it is! Thanks to the wonderful Chris Miller who spotted that it was not a Nike ad at all, but Adidas.  It’s still a bloody peach though.

adidas

Solid gold

I’m indebted to a great advertising website for revealing this ad to me. Scamp is written by a creative guy at BBH and it’s festooned with advertising creativity, with some crossover to my own ramblings. I know little of the background to this ad but it appears to have been a little controversial.

Anyway, once you’ve had a look I’ll tell you what I think…

It’s verging on genius I’d say. A brilliant observation about non-observation. Although the strategy is to raise people’s awareness of cyclists whilst driving I’m more inclined to think it’s just a general ad about being a better all round driver. The number of idiots that can’t see past the car in front bemuses me and this takes one right back to one’s driving lessons where it was drummed into me to look way ahead, as far as you can see in fact, and be ready to take evasive action should incidents present themselves.

A brilliant ad, it really is.

And its predecessor is equally brilliant.