I’m indebted to a great advertising website for revealing this ad to me. Scamp is written by a creative guy at BBH and it’s festooned with advertising creativity, with some crossover to my own ramblings. I know little of the background to this ad but it appears to have been a little controversial.
Anyway, once you’ve had a look I’ll tell you what I think…
It’s verging on genius I’d say. A brilliant observation about non-observation. Although the strategy is to raise people’s awareness of cyclists whilst driving I’m more inclined to think it’s just a general ad about being a better all round driver. The number of idiots that can’t see past the car in front bemuses me and this takes one right back to one’s driving lessons where it was drummed into me to look way ahead, as far as you can see in fact, and be ready to take evasive action should incidents present themselves.
A brilliant ad, it really is.
And its predecessor is equally brilliant.