In my slimmer days

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I am inedbted to Doug Cook for spotting and sending me this. It’s a recruitment ad for the very early days Leith Agency. I was an account man there at the time. The shot was taken from an award winning press campaign (I was the account handler) for The Edinburgh Club.  The original ad that the photo derived from featured an exaggerated ‘before and after’ comparison. Naturally, I was the ‘before’.

Anyway the Leith recruitment ad was essentially saying we want account handlers who are prepared to get their tits out.

It worked.

I left six months later to set up 1576 with Adrian and David.

That’ll teach ’em to give me a public profile!

Here it is at a more browser friendly size.

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A New role

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I’ve just been asked to work as an advisor with a great design company in Manchester called Corporation Pop.  (Mancunian for tap water in case you were wondering.)

I’ve been working with them since last spring and have built up a really good relationship with their two directors, Dom and Dan.

It was reported in the North West yesterday, here.  And in The Drum, here.  And here.  My oh my.

They’re a great business and I’m really looking forward to it.

New work

Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will be running in full page format in The Scotsman and Scotland on Sunday.

It challenges the notion, full on, that advertising in a recession is a bad idea and instead encourages clients to be bold.

The first ad went out on Friday.

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And this one runs soon.

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Even on your worst day, you’ll never be as bad as this

This is a minor classic. It’s an ‘infomercial’ for a Microsoft product called ‘Songsmith’. It helps you write songs. But how does one bring it to life?

Simple!

You sing the commercial and make it a product demonstration.

So, open on an advertising ‘executive’ struggling to write a jingle for a glow in the dark towel in his kitchen. The guy is a fucking dweeb and wearing a matching maroon shirt and tie. When did you EVER see an advertising jingle writer (which don’t actually exist any more) in a shirt and tie? His daughter meanwhile is playing on a laptop (that looks alarmingly like a Mac airbook – surely not) and sings to him, demonstrating how easy it is to write songs with ‘Songsmith”

Grabbing the machine off her in a Eureka moment the thieving bastard goes to his local Starbucks and cracks the problem, overlooked by stunned bystanders, one of whom has, wait for it – a band! He too is stunned and says “By Microsoft, it must be real easy to use then.” He immediately writes a number one hit in Starbucks (Did the silly basket case not know he had Songsmith already? He could be Stevie Fucking Wonder by now if he’d just used it before instead of being a struggling auteur.)

Anyway, enough of the sub-plot, Dad now goes to his shithouse workplace and plays his despicable jingle to two asswipes who look like they are being tortured as they listen. (Hint. They are being tortured) However, this is just a plot twist and on conclusion they both burst into applause for his Herculean efforts and award him the fucking Victoria Cross, a promotion and a year’s supply of Glow in The Dark towels.

He goes home and is ravished by his wife because he is such a ‘man’.

Of course the casting is multi-ethnic as you’d expect. They’re all there. although the heroes are WASPS.

I bet you don’t believe a word of that do you. It’s just too, waaaaaay too, ridiculous.

OK. look here.

This gay parody is outstanding.