Demand a Milanda

I’m afraid this post will only appeal to those of a certain age and from a certain geographic base.

When I was a kid bread came in hauf loafs and the king of the hauf loaf was the Milanda.

Indeed my late father drove a Milanda van for some time, delivering to bakeries.

The reason for my post is that I met a bloke in Glasgow today who told me a brilliant story about Milanda (The advertising catchphrase, in the 60’s, was “Demand a Milanda”)

His story is that he met a lady in Ireland recently called Milanda and he was surprised by this.  Asking the derivation of her name she told him that her older sister had been tasked with naming the newborn and that she had taken a shine to the wee lassie in the bread ad (of the 60’s) “That wee Milanda lassie.”

Apparently she’d thought the girl, as opposed to the bread, was called Milanda.

Thank god she wasn’t watching the Ronseal ad.

The latest from down 60 watt way

Grow-your-own-new work version

The latest instalment of 60 Watt’s Austerity campaign.

I’m very fond of this execution.  But…it reminds me of my childhood.

Toiling in my father’s allotment for what?  I’ll tell you for what!   Broccoli.

Twenty frigging tons a year of broccoli.

I hated broccoli, it gave me the frickin’ boak.  We had broccoli stew, broccoli pasta, broccoli salad, boiled broccoli, roasted broccoli, summer broccoli, winter broccoli, spring broccoli, purple sprouting broccoli.  We even had Cubby bloody Broccoli.

We had broccoli salad, broccoli soup (that was Ok), broccoli and eggs, broccoli and broccoli, raw broccoli, microwaved broccoli, broccoli tart, broccoli ice cream (actually I made that one up) and last but not least, leftover broccoli.


This ad gives me nightmares.

New work

I’m really happy with this new campaign we’ve been working on at 60 Watt.  It appears as full pages in The Scotsman and it really taps into the current zeitgeist (a good German word for a war inspired ad). We call it the “austerity campaign”.  Hope you like them.  Let me know what you think.