I used this clip in an important brainstorming today to illustrate the point that commoditisation is a terrible thing in a business

It worked.

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John Hegarty – a proper legend

In my business development role at STV I have had the pleasure this year of putting on events with Trevor Beattie of BMB, Mark Waites of Mother and now Sir John Hegarty, founder and creative director of BBH and the nearest you can come to a living legend in our industry.

He was spellbinding and bewitching.

So, so relevant.  And a perfect gentleman.  Not for him a trawl through the old BBH ads (of which there are dozens of gems to showcase); no,  he talked a lot about the digital world (and how it fits so well with TV which remains at the heart of any really succesful brand campaign) and the opportunities it held in the midst of a deep recession where the guard could easily change fundamentally.

He waxed lyrical about X factor and the renewed vigour of ITV (and STV) as a vibrant and exciting audience builder.

It reminded us that this is not a bad time to be in advertising and that we just need to remain in touch with the media landscape and prepared to harness new technologies not be afraid of them.

After all when Guttenberg reinvented bookmaking in the 15th century what was the first book he printed?

The bible!