The Lyceum Theatre in Edinburgh (where I am a board director) is getting better and better at its social marketing and use of e-marketing. Here’s a great trailer for its latest production; The Beauty Queen of Leenane by Martin McDonagh, author of In Bruges that opens tonight for three weeks.
Nice ad; but the clever bit is that you can connect, via facebook, to your loved one and send them this movie as a Valentine’s day greeting. Leaving you free to get to the footie. Sweet.
Just a beer ad at the end of the day. But a superior one.