Theatre and arts marketing at its best

The Lyceum Theatre in Edinburgh (where I am a board director) is getting better and better at its social marketing and use of e-marketing.  Here’s a great trailer for its latest production; The Beauty Queen of Leenane by Martin McDonagh, author of In Bruges that opens tonight for three weeks.

Puma advertising and social marketing…

Nice ad; but the clever bit is that you can connect, via facebook, to your loved one and send them this movie as a Valentine’s day greeting.  Leaving you free to get to the footie.  Sweet.