Marketing to the youth. Thanks to PHD for illuminating us all

Thanks more especially to The Ad Contriarian and will Atkinson for bringing this piece of utter codswollop to my attention.

Listen to what these horrible little brats are saying.

“Don’t worry, you’ll offset the costs by selling the leads onto those data aggregator type companies.”  Whaaaatttttt?  Just like my 16 year olds talk.

Honestly it’s the funniest script I have EVER heard in my life, but it’s meant to be serious.

Oh man, I feel so, like, out of touch now.

Must get down to see those connected dudes at PHD.

Do you think they are connected with Ogilvy in any way?

This little peach captured my imagination last week

I had a meeting with one of the developers behind this brilliant social marketing tool.  It’s called Sodash from an Artificial intelligence agency in Edinburgh called Winterwell Associates.

It’s a tool that allows brands and businesses to monitor what’s being said about them online (so far so Google Alerts).

This is where the clever bit starts.

By creating a bespoke social dashboard (see where the name comes from?) of predetemined topics that the user wants to monitor and then marrying those topics to predetermined and tailored interventions the user can immediately respond when something is being discussed about their brand.

From a reputational management point of view Sodash can help users respond to criticism.

Say you were RBS and someone facebooked that you were daylight robbers you could directly intervene in such a way that you might be able to limit the damage.  I’ll leave it your imagination as to how you’d personally do that.

On a more positive front, say you were a scarf manufacturer and someone Facebooked that they were freezing cold (using freezing cold as the trigger) you could intervene and offer them a 10% on your lovely range of scarves.

I love it.  I love the fact that suddenly social media monitoring has the opportunity to create a dialogue as opposed to just opening a window on the world.

Now it’s a door, that opens both ways.