Like many people, including the journalists at What Digital,  I was fooled by a very convincing website for a new “invention” that claimed it could turn your old analogue 35mm cameras into digital processing units.

There was simply nothing fake looking about it at all…

So like thousands of other suckers I registered interest on the website of Rogge & Pott GbR; the instigators of the April Fool’s Day hoax.

Last night they sent me a very nice email that let me down gently.

Well done chaps.  Well executed throughout.

This is it…

Thankyou for your enquiry about Re35.

Some good news:
The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product”.

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out  “press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!

All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product  like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.

Cheers from Germany.
Henning Rogge

The last of the old skool?

Jim Bertram is a legend.  You might not need proofreading or editing skills too often these days but at £20 an hour for the finest eye in the business you may find that on the odd occasion when you want your work to be that bit more perfect you’d be spending a little money very wisely.

Give him a call or check him out here.