David Ogilvy “opines”

I’m recording an interview about David Ogilvy and his impact on the world of advertising tomorrow for BBC Radio Scotland with Victor Brierley and Graham Atha.  So I’ve read Ogilvy on Advertising and looked at some of his heritage, such as this “lecture.”

Whilst he is a great copywriter, no doubt, and established a very effective global agency neither of the aforementioned facts get in the way of him being a hugely opinionated, arrogant and particularly irrritating man.

“I don’t do rules” he says.

My arse.

Never have I read a book so full of rules as Ogilvy on Advertising.

That said., he incisively and instinctually notes many, many truisms that hold true 35 years after he wrote what some consider a seminal work.

Me, I can take him or leave him.

Anyone that says creativity is the most dangerous word in the lexicon of advertising is fundamentally wrong.

Sorry.  That’s just horseshit.

Advertisements

2 thoughts on “David Ogilvy “opines”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s