I’m recording an interview about David Ogilvy and his impact on the world of advertising tomorrow for BBC Radio Scotland with Victor Brierley and Graham Atha. So I’ve read Ogilvy on Advertising and looked at some of his heritage, such as this “lecture.”
Whilst he is a great copywriter, no doubt, and established a very effective global agency neither of the aforementioned facts get in the way of him being a hugely opinionated, arrogant and particularly irrritating man.
“I don’t do rules” he says.
Never have I read a book so full of rules as Ogilvy on Advertising.
That said., he incisively and instinctually notes many, many truisms that hold true 35 years after he wrote what some consider a seminal work.
Me, I can take him or leave him.
Anyone that says creativity is the most dangerous word in the lexicon of advertising is fundamentally wrong.
Sorry. That’s just horseshit.