Creative Edinburgh. Creative and Corporate Love. Tonight, Live in Leith.

Creative Edinburgh Logo

I bet you’d enjoy this.  But you can’t, because you were too slow off the mark.

It’s the latest Creative Edinburgh event tonight on The Leith Agency’s Mary De Guise Barge.

As our membership grows (it’s well over 500 now) our events are getting more and more popular.  That’s why this one’s sold out.

Ed Brooke (Ed of Leith) will share the speaker’s podium with award winning photographer Jannica Honey and Arts Learning Specialist and Drama Artist Fi Milligan Rennie.

Keep an eye on the Creative Edinburgh website for our future evens (we’ve planned hosting and curating of over 50 already this year)

Better still.  Become a member.  It costs very little.

Or pop along to Creative Circles at Brew-Lab.  It’s free.

New work from Mercedes – CLA launch in USA only.

This was brought to my attention by one of my students at the RCS last night.  Estimates are that Sympathy for The Devil (used in the track) cost $1.5m+.  I can believe that.  And with Willem Dafoe on board as the devil that won’t have been cheap either.

It airs in Sunday’s Superbowl.

Here’s the (overlong – as usual) extended cut.

Now, look at this.

Strategically, the new Mercedes commercial is an absolute doppelganger for this much better and much cheaper VW Polo campaign.

Of course if you’d rather drool over Kate Upton getting all soapy as a she washes a Mercedes CLA in super slo-mo this piece of tosh might be more to your liking.  I think not.

Advertising’s new “way”?

I’m looking at a lot of interesting advertising at the moment because I’m teaching a module at the Royal Conservatoire of Scotland’s BA Digital Film and TV degree course. It’s required me to look for examples of old classics and new.

I’ve been struck by what’s winning the gongs these days.

Nothing, but nothing is short.

And a lot of it frankly isn’t really that good. (I think, because they are too long and flabby)

So, if you’re gonna read on, and you should, make yourself comfortable.

The most awarded ad in the world last year was this one for Canal +.

It’s OK. And it’s only 60″  (that’s short)

This is good mind. The Guardian’s 3 Little Pigs (120″)

This is great.  It’s for Chipotle (and their sustainable/organic farming approach to sourcing – if you believe it) and takes a Coldplay song and covers it by Willie Nelson.  It’s 2 minutes 20″ long.

Metro Trains from Melbourne have made this 3 minute monster. And it’s garnered 38million YouTube hits so far.

But this is the one.  This is the absolute king of the pack.  It’s for Expedia and it brought a tear to my sorry old eyes.  It too is a beast weighing in at 3 minutes 20″

What though, happened to 30″ spots?

 

Want your new work shared?

I was recently asked to become a contributor to Allmediascotland’s brand new blog.
My wife took  a swanky new portrait of me to support it…
MG Head shot Jan 2013 copy
Here’s my first piece.
The owner, Mike Wilson is trying to establish a platform to critique Scottish creativity (advertising firstly, but it encompasses design and digital too).
I think we need all the help we can get as our windows for publicly sharing our work through traditional media channels contracts on the one hand but on the other hand digital channels (like this one and AMS) proliferate and create new opportunity for profile building.
Mike has a big following now, and not just in Scotland so there is potential value in using his platform, and of course it will be free.
So, if you have new work and you want some sort of critique of it AND you’re willing to trust my judgement send it to me and I’ll see what I can do.

The taxonomy of agency names

Oh man, I love this instagram by Rob and Joe, whom I don’t know; but they are summed up thus…

Rob and Joe are more than a team.
Rob and Joe are nothing if not a team.
Rob and Joe are not afraid of the dark.
Rob and Joe did not exist before April 2012.
Rob and Joe are a spiritual experience.
There will be no sequel to Rob and Joe.
Rob and Joe contain all religions.
Rob and Joe are brutal and tender.
Rob and Joe are learning to swim.

Rob and Joe have lovingly crafted this instagram of great beauty and much cleverness.  I even worked at one of the agencies featured in it – The Leith Agency. (Shame 1576 never made it to the numbers blob)

A mega enjoy for all you advertising geeks like me out there.  Thanks to John Appleton for sending it to me.

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An amusing Christmas distraction

Our annual SEX party (Self Employed Xmas) found me assuming the role of auctioneer to raise money amongst the assembled 25 or so creative luminaries on behalf of our old, and sadly missed, pal Kenny Harris for his charity of choice; Diabetes Scotland.

Post lunch, rather lubricated my job began and after a few successful and enthusiastic lots had been sold we moved onto “the Sting” lot donated by David Reid for a “lost afternoon” lunch at The Canny Man’s.  Everything covered including taxi home.

All were pre-warned not to bid under any circumstances (for a wee laugh) apart from one person who tried but was restrained from bidding.  The action was caught on camera by a stealthy Mike Coulter.

The auction went on to raise £1,800 and David had the last laugh as his lot reached the highest total of £200 when it was later auctioned for real.

Enjoy!