New work from Mercedes – CLA launch in USA only.

This was brought to my attention by one of my students at the RCS last night.  Estimates are that Sympathy for The Devil (used in the track) cost $1.5m+.  I can believe that.  And with Willem Dafoe on board as the devil that won’t have been cheap either.

It airs in Sunday’s Superbowl.

Here’s the (overlong – as usual) extended cut.

Now, look at this.

Strategically, the new Mercedes commercial is an absolute doppelganger for this much better and much cheaper VW Polo campaign.

Of course if you’d rather drool over Kate Upton getting all soapy as a she washes a Mercedes CLA in super slo-mo this piece of tosh might be more to your liking.  I think not.

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