Truth in Advertising

Bowel cancer is no laughing matter.  It’s the third most common cancer in Scotland and reaps its revenge on weary 50 year old men that have enjoyed too fine a life. (Actually it takes on all sorts if the truth be told.)

And it’s embarrassing, because,where’s it best self -monitored, or worse, encountered?

That’s right, in the WC after examination of last night’s dinner.

So the Leith Agency has taken an admirably fresh, in fact humorous, approach to warning men of my age to check out their jobbies as they read the sports pages in their cludgie.

It’s great stuff. That’s why I wrote about it in my blogspot on All Media Scotland.

Funnily enough The Bridge, and my old pal Doug Cook took on the subject in a different way, but also in the cludgie, albeit in a slightly more restrained manner several years ago.  In fact you’d hardly call theirs a cludgie at all.  It’s a toilet, for sure.  (Even a bathroom for us Edinburgh folk).

You choose what works best for you.

In fact, let’s a have a poll shall we?

Think Hard writes Gold award winning DBA: Design Effectiveness awards paper

I was delighted when Front Page won a gold for their work on Royal Caribbean Cruises’ Cruising For Excellence e-learning campaign.  It’s a massive project that we’ve been entering the length and breadth of the country winning Four Marketing Excellence Awards, two Herald Digital awards, a Dadi award and now the piece de resistance; Gold for digital in the DBA’s.  (In fact we’ve won 18 awards in total so far).

These really are a highly regarded awards scheme because they prove that design which is often very hard to qualify in terms of effectiveness can really return its investment.

Winning DBA gold

This brings the total of winning effectiveness awards papers that I’ve written to 35 for 21 different clients over the last 23 years.  It’s a service I provide so if you think you need a paper written for your top case study get in touch.

Superbowl thoughts

The Go Daddy ad with the geek and the goddess is a trifle ham-fisted in its scripting but it’s brilliantly cast and raised a giggle.

The Hyundai Santa Fe ad featuring the Flaming Lips makes me wonder how much money can your ad agency spend on a truly awful ad?

OK, so the Rav 4 ad at least has some fun in the script but really, the spare wheel’s gone?  Is that it?

No Clydesdales were killed in the naming of this pup…

If you’re prepared to forgive the questionable racial stereotyping in this ad for the new Beetle it’s a nice idea (Not exactly Bill Berbachesque but ok.)

Now here’s the thing.  A 30″ commercial with a proposition.  Thank the lord these still exist.

Probably the best of the crop albeit a slightly odd proposition.

You’re expecting more of a twist in the style of this classic (but it never comes)

Samsung’s Next Big Thing commercial.  Erm, it’s not the “next big thing” in advertising that’s for sure.  The worst ever use of Seth Rogen and Paul Rudd. Pitiful.

(Oh and did I mention it’s way, way too long?)

Now this commercial for Kia looks incredible has a passable script.  But what was the point of it again?

There are many more but I don’t have the time or the inclination to keep going frankly.