Bowel cancer is no laughing matter. It’s the third most common cancer in Scotland and reaps its revenge on weary 50 year old men that have enjoyed too fine a life. (Actually it takes on all sorts if the truth be told.)
And it’s embarrassing, because,where’s it best self -monitored, or worse, encountered?
That’s right, in the WC after examination of last night’s dinner.
So the Leith Agency has taken an admirably fresh, in fact humorous, approach to warning men of my age to check out their jobbies as they read the sports pages in their cludgie.
Funnily enough The Bridge, and my old pal Doug Cook took on the subject in a different way, but also in the cludgie, albeit in a slightly more restrained manner several years ago. In fact you’d hardly call theirs a cludgie at all. It’s a toilet, for sure. (Even a bathroom for us Edinburgh folk).
I chair Creative Edinburgh and so it was with pleasure that I was able to write about their first year as a revived concern that’s really starting to go places. Read all about it here in my regular All Media Scotland blogspot.
I was delighted when Front Page won a gold for their work on Royal Caribbean Cruises’ Cruising For Excellence e-learning campaign. It’s a massive project that we’ve been entering the length and breadth of the country winning Four Marketing Excellence Awards, two Herald Digital awards, a Dadi award and now the piece de resistance; Gold for digital in the DBA’s. (In fact we’ve won 18 awards in total so far).
These really are a highly regarded awards scheme because they prove that design which is often very hard to qualify in terms of effectiveness can really return its investment.
This brings the total of winning effectiveness awards papers that I’ve written to 35 for 21 different clients over the last 23 years. It’s a service I provide so if you think you need a paper written for your top case study get in touch.