When Social marketing interventions go wrong…

Companies like Sodash and Radian6 offer interesting reputational management services that are intended .  In Sodash’s case the client can intervene with the person who’s talking about their brand online either negatively or positively.  In Radian6’s case it’s more of a monitoring service.

Yesterday, if either of them were servicing Heathrow they could have done a better job than this.

Screen Shot 2013-06-05 at 07.57.09

I posted a negative comment about Heathrow Terminal 5 on my Twitter account, they spot it and then tell ME to sort it out.  If they’ve spotted it why don’t they sort it out themselves. (After all the reason for my negative comment was spelled out clearly – aside from the typos.)

There now.  It’s just got worse instead of better.  Hasn’t it.


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