Interesting piece I contributed to in yesterday’s Times.
It’s pretty accurate except for the piece where I say the headline is going to be laughed out of court.
The headline I was referring to was one that claimed that Scotland would be one of the world’s wealthiest nations after independence.
I stand by that as it’s way too extreme a claim to make (true or otherwise) .
The ad in the article is actually more benefit driven and works well (IMHO) and, consequently, is much more believable.