Think Hard in the press again

Interesting piece I contributed to in yesterday’s Times.

times copy

It’s pretty accurate except for the piece where I say the headline is going to be laughed out of court.

The headline I was referring to was one that claimed that Scotland would be one of the world’s wealthiest nations after independence.

I stand by that as it’s way too extreme a claim to make (true or otherwise) .

The ad in the article is actually more benefit driven and works well (IMHO) and, consequently, is much more believable.

 

 

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