How to start a movement…

Screen Shot 2015-04-23 at 14.30.44

In these days of online brand adoption where speed is of the essence and scaling is what tech brands most need, creating a movement is an essential for brands.

Movements need leaders (the brand owner or CEO) but more importantly they need followers and early adopters and mavens who will ignite the movement.

Here’s a great example of one from Derek Sivers’ TED Talk.

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s