I was asked to contribute (as Chairman) to the new Creative Edinburgh blog so I thought I’d draw on some of my personal life-lessons after 30 years at the marketing coal face. It is, of necessity, rather brief but I’m happy to elaborate with whoever thinks it might be interesting…
Things I am glad I was told
Mark Gorman shares an informed (and humorous) insight on business management in the creative industries.
Given that Creative Edinburgh is essentially about sharing (knowledge, experiences, contacts, opportunities and pizza) I thought it incumbent upon me as the Chair to share a few of my own personal insights gathered over nearly three decades as a creative practitioner.
What follows are the slides from a PPT deck that I created a couple of years ago for a talk I did in Newcastle. Although most of my career has been in advertising I believe the lessons can be applied to any creative business (in fact any business whatsoever).
Some are more serious that others.
Read it all here…