The New John Lewis Christmas Card. Commercialism with a real heart.

Bugger me.  If this does not bring a tear to your eye (or your cheek like it did to me) you need to chill out a little more.

Extraordinary creativity with a, let’s be honest here, slightly fantastical plotline.

But just pure emotional storytelling and astounding branding.

It has literally become a genre of its own.

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