The New John Lewis Christmas Card. Commercialism with a real heart.

Bugger me.  If this does not bring a tear to your eye (or your cheek like it did to me) you need to chill out a little more.

Extraordinary creativity with a, let’s be honest here, slightly fantastical plotline.

But just pure emotional storytelling and astounding branding.

It has literally become a genre of its own.

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One thought on “The New John Lewis Christmas Card. Commercialism with a real heart.

  1. Sorry Mark I don’t agree. The Age UK cause is noble, don’t get my wrong, but feels like their involvement has been tacked on as a way to justify yet another dose of ‘sadvertising’ … where’s the comfort and joy?! The brand has been disappearing up its own Uranus pretty much since their (great) Christmas 2011 campaign. I think this is all kinds of distasteful and I hope this gets the backlash it deserves. What about families who’d desperately love to spend time with their elder relations but can’t? How will this make them feel? All so John Lewis can sell upmarket goods in their upmarket stores? I don’t think the elderly who Age UK help come from their demographic. I might be wrong but its the worst piece of story exploitism I’ve seen since Sainsbury’s Christmas campaign from last year.

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