Marketing done good. Making a difference for Autistic children the world over.


Marketing is bad.

That’s drummed into us by the naysayers.

Advertising is evil. We all know that.  Maybe because it’s the bastard spawn of marketing.

But is it?

Me?  I’ve worked on behavioural change, mainly in the old school through (bastard spawn) advertising on smoking cessation, alcohol moderation, blood donation, healthy eating, organ donation and others.  Oh yes, and I’ve helped many charities fulfil their dreams, again through the bastard spawn.

But today the options are far wider.  Great marketing thinking comes in many shapes and forms. And with the arrival of apps less than a decade ago marketing was given a real chance to find new and exciting ways to further effect positive behavioural change.

Take this bloody brilliant thing that I stumbled upon today.  It’s a Korean campaign, based around an app, for autistic children.

Autistic children have difficulty making relationships and one of of the reasons is that they find it difficult to make eye contact and to then decipher emotional coding in people’s expressions.

But autistic children like hand held electronic devices and these DO hold their attention.

So Samsung has invested in an app that trains autistic children how facial expression works through a 15 minute daily programme.

It’s had a remarkable effect.

And you can see how and why here.

Now.  Is marketing so bad?

How to get round protesting when protesting is banned: Create a hologram.

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This is a remarkable communications idea from DDB Spain.  In March 2015 Spain banned any form of physical protest under a new ‘Gag Law’ but DDB found a way around this by creating  ‘virtual’ protest right outside the Spanish Congress by allowing people to upload protest images of themselves online that were then turned into a massive hologram.

The effect was huge and reached 800 million internationally, not bad for a law that had been criticsed by the UN and 80% of the Spanish population.

Here’s how they did it.


The Best Advertising Practical Fool Joke of all time.

I love Dave Trott; I really do.

This shows the less commonly perceived practical joker side of him.

I was involved in a few practical jokes in my time, perhaps the fart machine that I hid inside a colleagues computer and went off through a remote control that I used randomly either in rapid burst or once every few hours.  I could operate it from about three rooms away so my presence wasn’t a link to the problem.  That was my best one.

But this is FAR better.