How to get round protesting when protesting is banned: Create a hologram.

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This is a remarkable communications idea from DDB Spain.  In March 2015 Spain banned any form of physical protest under a new ‘Gag Law’ but DDB found a way around this by creating  ‘virtual’ protest right outside the Spanish Congress by allowing people to upload protest images of themselves online that were then turned into a massive hologram.

The effect was huge and reached 800 million internationally, not bad for a law that had been criticsed by the UN and 80% of the Spanish population.

Here’s how they did it.

 

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