“Apostrophes are wee arseholes.”

That is the single bestest sentence I’ve read in a long while.

It stemmed from a twitter conversation I had with Helen Sell of The Gate Interactive.

She’d posted this, decent, long copy ad for Currys, but my Lynne Truss-like eye spotted that slap dang gosh in the middle of it was an offence to mankind.

THE MISSING APOSTROPHE.

B89GVJPIcAEpWhH.jpg

Come on Currys.  Come on.

And come on your agency too.

A bloody great retail ad spoiled by a wee arsehole.

 

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