What happens when media buying isn’t important.

One thing I dislike about the creation of ‘content’ for brands instead of ads is this sort of sloppy rubbish.

The lack of discipline that ‘free’ airtime imposes leads to mushy, over-long epics like this.

The central idea is pretty ridiculous and whilst the football footage is credible enough (difficult admittedly) it outstays its welcome by at least 3 minutes.

And returning to the idea…what is it?

What does it say about Nike other than Ronaldo uses their kit?

Gash.  IMHO.

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Taboos smashed to bits by Bodyform.

In this spot by AMV for Bodyform decades of taboos are booted right into touch.

A splendid and brave production,.  Well done all.

As Jason Stone says in his David Reviews piece on the spot it actually follows what is essentially the convention in the category by showing a bunch of women being active during their periods; the difference being that this is real, gritty and shows the red stuff.

Of course Bodyform has previous in this category with this hilarious spoof…