In this spot by AMV for Bodyform decades of taboos are booted right into touch.
A splendid and brave production,. Well done all.
As Jason Stone says in his David Reviews piece on the spot it actually follows what is essentially the convention in the category by showing a bunch of women being active during their periods; the difference being that this is real, gritty and shows the red stuff.
Of course Bodyform has previous in this category with this hilarious spoof…