Today Cadbury owners Mondelez announced that the cost of a Freddo Bar is to rise by 20%. The price hike is being blamed on the rise in the pound in the wake of Britain’s farcical Brexit decision.
A spokesperson for Mondelez said in defence of the move; “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range.”
But this is a fabrication of Trumplike proportions as research by Think Hard has unearthed this startling graph that shows Freddos have been bankrolling Mondelez for years.
This startling revelation, unearthed in July 2016, revealed that the cost of a Freddo had outstripped inflation by almost 200% making it a massively lucrative investment. Indeed, in the period Jan 2000 to July 2016 the FTSE100 had risen by a mere 9% making a Freddo 17 times more effective as an investment than stocks like RBS, Lloyds Banking Group and Ratners.
So it’s even more shocking to see that this 150% rise in value is to be ramped up to a return of 200% when Mondelez and Cadbury get their greedy fingers on the chocolate Rana Temporaria.
It’s clear that investment returns on the Freddo will be anything but temporaria.
Think Hard rating: BUY in large quantities immediately.