Oops. Agency jumps the gun. Or was it the client?

Lorem ipsum… is the most commonly used marketing communications typography in the Western world, but the public have never heard of it.  That’s because it’s called ‘placeholder type’ that shows how the actual copy will LOOK but nor READ (obviously) once the design has been approved.

It made me smile to receive this email this morning. (Read the first para.)

Screen Shot 2017-01-16 at 12.11.38.png

I put it into Google translate out of interest and it turns out I am being offered a live casino skirt vehicle.

In fact, multiple.

A fleet perhaps.

Screen Shot 2017-01-16 at 12.15.36.png

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