Recent work.

Along with Art Director Doug Cook and Copywriter Martin Hartley (Sixtythree Creative) we created this campaign of 24 brand press press executions, 8 radio and one tactical subscription ad for Scotland’;s The Herald.

Targeted at existing readers the press ran in-paper and aimed to both complement their wise choice in reading their paper and encourage  deeper relationship with it by increasing purchasing frequency.  It dramatised a vast array of surprising facts about Scotland that we hoped readers might share with their peers.

(Photo research supported by Think Hard’s Head of Doing, Jeana Gorman.)

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(Photo credit: Doug Cook)

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