John Lewis Christmas ad 2017

This one is slightly formulaic.

Cute kid?  Check.

Moving song?  Yup, Guy Garvey covering the Beatles.

Ethnic diversity?  Oh yes.

Affordable gifting?  Very.

Online potential?  Yup.  Sally Phillips reading the story.

Merchandisable?  Indeed, money going to Barnardos.

Social Conscience?  See above.

Experiential potential.  Yes.  Farting and snoring Oxford Street window.

Is it any good though?  Of course it is, it was created by Adam and Eve and directed by Michel Goundry no less, it has a nice story and it looks lovely.

Will it make me cry?  I didn’t but you might.  It certainly has the potential.

Job done.  Here it is.

 

 

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