Who said websites don’t need ideas? A digital marketing “hipster”; that’s who.

What you are about to read demonstrates that ‘websites do not need ideas’ is complete and utter nonsense.

I promise you.

They don’t necessarily need ideas, but those that do are one thing: better.

Today I’m talking to you about a website with an idea.

No a website that is an idea.

It’s a website for a copywriter.  A friend of mine as it happens.

His name is Chris Miller and this is his website link.

And if you have even half a desire to read the best thing you will read today I urge you to read the website on the link I posted above.  It will give both me and Chris Google moolah.

Chris had an idea.  You know, one of the best ones.  The simple ones.

The ones that makes you go.  “Jesus wept; why has no one ever thought of that before?  It’s so simple.”

And what is that idea?

This is his idea…

He’s selling his wares as a copywriter.

What do websites immerse themselves in these days?

 Content! (Shut up you wanker. Ed.)

Pictures (and videos)!

In webland words are deemed nasty, necessary evils only there to attract Google spiders. Words like (in Chris’s case)…

“Hi.  I’m, Chris Miller, a copywriter.  I write copy – award winning copywriting – that will help marketing managers achieve a higher ROI on marketing communications in Scotland, Harrogate, Manchester and the North of England in advertising and digital marketing  in FMCG, automotive, food and drink, public sector and charities.”

Blah blah blah.

But, as I have stated twice already (repetition is not a good idea for Google spideryness –  Ed.), Chris had an idea.

“If I’m about words why plaster my website with pictures?  You know what?  Fuck the lot of you. I’ll use none.” (That was  paraphrased.  Chris is not a big sweary pig like me.)

That opened up a rich vein of thought, and an opportunity to write stunning copy that makes you laugh out loud (even here in the National Library of Scotland where laughing is heavily frowned upon.)

In demonstrating his site to you, and because Chris had the balls (apart from the one page where he didn’t have the balls), to not use any pictures; neither will I.

Except this one.

Screen Shot 2018-01-15 at 16.35.00.png

Go on, dig deep here.

(Now you’re link bombing you twat. Ed.)

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2 thoughts on “Who said websites don’t need ideas? A digital marketing “hipster”; that’s who.

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