10 black protagonists (some disabled)
4 female protagonists (two black)
Three white male protagonists.
Not representative, huh?
Colin Kaepernick, the former San Fransisco 49ers quarterback strongly divides opinion in the USA.
It was he who started the black injustice protest of kneeling on one knee during the National Anthem and this has driven white supremasists, such as Donald Trump, absolutely nuts for disrespecting the flag.
And it’s him that’s fronting this commercial standing in a US city street in front of a rippling US flag.
Now that’s what I call brave marketing.
This is what Donald Trump calls it.
And he’s right to an extent, there are boycotts from similarly white supremasist Republicans.
But my mate (who doesn’t really like Nike) just bought a White Nike NFL #7 Colin Kaepernick T shirt for £25.
Because this ad moved him.
Sure Nike may lose some customers with this (admittedly a bit Appley) ad, but they’ll win over a lot more than they lose.
Someone at Nike said to a brand manager “Don’t ask if your strategy is crazy, ask if it’s crazy enough.”
I doff my hat.