I was a guest at the inaugural Nods Awards last year and was impressed by its enthusiastic rejection of the usual awards puffery.
- No suits ( I wore my daughter’s purple hat, inexplicably)
- No drawn out sit-down dinner with expensive wine. (In fact it was a selection of market stalls selling street food in a really cool venue in the Barras called BAAD)
- No two hour ceremony with so many awards you couldn’t even begin to work out who had won what. (It was by contrast a little rushed and in need of sharing the work visually more – but it was all done and dusted in half an hour – the criticism was noted and a balance will be struck this year).
- No overblown entry fees or ticket prices
- And, most importantly for me, no profit motive – the proceeds went to the STV Children’s Appeal. But this year, and hopefully for the long term, proceeds will go to NABS (Scotland) well that’s an obvious choice is it not given that NABS is the creative (Communications) industry’s representative charity
This all made the event refreshing, more so when the judges are revealed as global giants, the Chair is a Global Giant herself (MT Rainey) and the organisers are Lux Events and CRAK Marketing, two small businesses wanting to put something back.
Many in our industry have bemoaned media owners using Awards as money-spinning bun fights and whilst I don’t wholly subscribe to that point of view there is no doubt this represents a refreshing change.
So year two now approaches, this time the awards ceremony will swap to Edinburgh and the ethos will be identical, although all of the people and organisations categories have been opened up for FREE entry. This makes sense as people feel awkward paying to enter themselves for an award. Instead it will be a Nod of recognition to those that deserve it.
Also we have introduced a craft category – a chance for photographers, illustrators, animators, musicians, film makers to enter for themselves – or for makers in agencies to have a bit of a spotlight shone on them.
I hope the industry will support the awards like they did last year. It’s a shop window for the winners both to clients and to prospective staff and the awards themselves are keenly priced.
You can find out more here.
But, please note, the deadline for entries is 23rd November. So get your skates on.