Our first piece about Inside Out.
Read more here.
Our first piece about Inside Out.
Read more here.
It’s been a few months in the planning but I can finally reveal that I have set up a venture with John and Nicki Denholm (of Denholm Associates) and Keith Thompson (A highly regarded and thoroughly likeable HR supremo who worked with both RBS and Virgin Money).
It’s an employer brand consultancy and essentially combines all of our skills in a unique package. I drive the branding part of the equation (both internally and externally to an organisation), Keith leads on the people and HR consultancy and the Denholm team bring not just search and recruitment skills to the table but a database of over 5,000 candidates which gives us what John likes to call ‘a real time, always on 24/7 focus group of real market opinion’.
We’ve had a number of positive pre-emptive meetings and have just secured our first client but we’ve not even scraped the surface yet.
Now, we can’t claim to be spring chickens , as our team line up shot demonstrates (a crateful of zimmer frames are discretely positioned out of shot) but what we lack in youthful zeal we over deliver on sage consideration. But we couldn’t offer the consultancy we do without a few laps under our belts.
And anyway, we’re just the core team, we have a bunch of award winning creative people, tech wizards and media planners, both on and offline, waiting in the wings to spring into action as strategy moves into implementation.
You can read a little more about us and make contact if you see the need here.
But in between times I’ll leave you with a salutary reminder of what you might become if you don’t apply the fundamental principles of employer branding. Or more precisely, apply them too enthusiastically.
This one is slightly formulaic.
Cute kid? Check.
Moving song? Yup, Guy Garvey covering the Beatles.
Ethnic diversity? Oh yes.
Affordable gifting? Very.
Online potential? Yup. Sally Phillips reading the story.
Merchandisable? Indeed, money going to Barnardos.
Social Conscience? See above.
Experiential potential. Yes. Farting and snoring Oxford Street window.
Is it any good though? Of course it is, it was created by Adam and Eve and directed by Michel Goundry no less, it has a nice story and it looks lovely.
Will it make me cry? I didn’t but you might. It certainly has the potential.
Job done. Here it is.
Beginning with the beautiful but subtle soundtrack (1982’s ‘Four Square’) reimagined by Scots director Dougal Wilson (ex Leith Agency) Channel Four have released four new idents that are crushingly brilliant.
I laughed out loud at the football execution and was genuinely moved by the immigrants spot.
Dougal Wilson has turned into a real nations favourite director with a string of great work but this is a tricky one.
The brief was to capture C4’s inclusive and diverse personality without becoming ‘right on’ politically correct or overly serious. Channel 4 is fun too, and cheeky (naughty they say).
So this is an outstanding achievement of branding. both aural and visual, and completely true to Martin Lambie Nairn’s original creation back in 1982. Yet almost completely different.
A class act. Bravo.
This is actually work in progress because there’s more to come.
It was a significant strategic project in which one of the outcomes was a new website that I briefed and was created by long term collaborators Front Page in Glasgow.
It’s a full redesign with a much more welcoming tone and has doubled the site’s effectiveness over the last six months.
Love your business. Love your people.
That was the theme for the site and it has captured the imagination both internally and externally. And has helped to move the IIP (Scotland) quite dry personality and positioning as predominantly an accreditation body into much richer territory where users can gain real business insight and high value consultancy.
I was absolutely blessed to start my career at Hall Advertising.
It was a true hotbed of creativity.
Many of the people written about in this post I consider to be not just my colleagues, but my friends; Mill, Downie, Farrell, Gumm, Taylor, Robertson, Jeffery, Atkinson, Cox, Lindsay, Stanier, Sutton, Gibsone, Wyper, Marr, Redding (RIP), Scott, Grassick, McCowan-Hill.
I met my wife of 28 years (and counting) there.
I discovered gratuitous hedonism there.
I realised advertising was more than just the best job in the world there; I learned that it has enough logic, science and passion-potential to rise above mere fun and can make a difference.
It’s a roll call of Scottish creative greatness and I am honoured to have served them.
Thanks Jim Downie (then Creative Director) for putting this history lesson together.
I’ve been in the Chair at Creative Edinburgh for four years in which time we have grown our membership from virtually zero to over 2,300.
It’s a uniquely aggregated network of everyone from jewellery-makers to promoters, to designers to accountants to film producers and pretty much everything in between.
If it has done one thing only it has exploded the myth that networking is boring, scary and a waste of time.
It has created hundreds of commissions, collaborations and friendships and it has created an energy that is rarely (I actually mean never but I don’t have empiric evidence to prove that…yet) experienced in the professional workplace.
We represent the Creative Industries on an economic development ticket. So we’re not an arts organisation, we’re a membership group that invests time and energy into mentoring, matchmaking, sharing knowledge and space and time and experience with our members; young and old.
I like to think of us as “Edinburgh’s Creative Oxygen.”
We don’t sneer at students. We welcome them. Not in a token way, we embrace them.
We don’t see our older members (like me) as past it. We see them as wise and connected.
One, two and three person businesses, and freelancers, are manifold in our membership. That’s because Scotland is a nation of SME’s and self employed.
It’s what Scotland is and the sooner we recognise that and accept that the emerging economy is based precisely on that business model, the better.
But we also welcome and enjoy the experiences of our larger member organisations.
We even go out and train some of Scotland’s largest corporations.
But we rely on knowledge, passion and commitment to survive and thrive.
We’re at a crossroads in our development. We want to march on but we need help.
We need knowledge too.
That knowledge will come from an important member survey (that non-members can fill in too). You know me (you’re connected to me after all).
Please, take 15 minutes out to fill in this nicely designed questionnaire. (FYI, it’s been created in a great new tool that competes with Survey Monkey called Typeform and is rather good.)
Thank you my friend. It means a lot to me.