There’s something in the water in Bangkok.

This is another great Thai ad campaign.  This time by TBWA.

Again no headline, no words just an image and a story.

Brilliant art direction IMHO.

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When simple is best.

No headline.

No branding.

Just a picture and a story.  An untold one.

Brilliant work from Ogilvy Bangkok

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Sir Frank Lowe’s genius

Lowe Howard Spink and CDP are the agencies that I most associate with this giant of the industry.

Now retired, he is interviewed by Dave Dye.

It’s a lesson in how advertising works.

In some ways the man in advertising I admire most – He was the ‘creative’ that wasn’t a ‘creative’.

https://davedye.com/2019/02/14/podcast-sir-frank-lowe/

Here’s a picture or two to treat your eyes as well as your ears.

What’s even greater is the video archive that accompanies this.

Enjoy.

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Think Hard in the Press. Marketing Society Honorary Fellowship Award.

Well, it came as a surprise when Graeme Atha contacted me a few months ago to tell me, in confidence, that I had been tabled for not just a Fellowship of The Marketing Society, but an Honorary one.  The fact that I shared the honour with my great friend Charlie Robertson who passed away late last year made the event at The Sheraton in November all the more poignant.

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A breath of fresh air. Sweden’s Libresse ad by AMV BBDO.

Female hygiene product advertising has come a long way since Bodyform’s blue water absorbency demonstration.

Let’s face it, it’s a product area that carries a fairly high degree of throat clearing and knee crossing language in ‘polite households’ and isn’t the language that 50% of the population are comfortable using with the other 50%.

Here’s how the category is described in Wikipedia to give you an idea of what I mean

Female Hygiene (or menstrual hygiene products) are personal care products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. 

Increasingly blood is replacing the blue test tube in this category, one of the few that, in my opinion, is holding onto the notion that ‘the big idea’ has real value in this dumbed down world of advertising that we live in.

I stumbled upon this commercial, from Sweden, for one of the aforementioned products while reading a piece on the new Gillette commercial which is nothing if not brave, but maybe a little laboured – I will write about it soon.

Anyway, I think you will enjoy its celebration of femininity in all its honesty.

Maybe it should carry a decency warning, but that would defeat the point of its existence.

It was created by AMV BBDO in London (the agency behind The Economist campaign) and directed by Kim Gehrig at Somesuch (she was responsible for the new Gillette ad and the excellent ‘This Girl Can” campaign for Sport England).

It’s interesting that the creative team is all-male. Art Director: Diego Cardoso de Oliveira
Copywriter: Caio Giannella.

But, as ever, in great advertising great credit has to go to the client who sanctioned it in the first place; Global Brand Communication Manager, Martina Poulopati.

It deservedly won a Gold at Cannes IMHO.

We live, in some small ways, in enlightened times after all.