I was a guest at the inaugural Nods Awards last year and was impressed by its enthusiastic rejection of the usual awards puffery.
No suits ( I wore my daughter’s purple hat, inexplicably)
No drawn out sit-down dinner with expensive wine. (In fact it was a selection of market stalls selling street food in a really cool venue in the Barras called BAAD)
No two hour ceremony with so many awards you couldn’t even begin to work out who had won what. (It was by contrast a little rushed and in need of sharing the work visually more – but it was all done and dusted in half an hour – the criticism was noted and a balance will be struck this year).
No overblown entry fees or ticket prices
And, most importantly for me, no profit motive – the proceeds went to the STV Children’s Appeal. But this year, and hopefully for the long term, proceeds will go to NABS (Scotland) well that’s an obvious choice is it not given that NABS is the creative (Communications) industry’s representative charity
This all made the event refreshing, more so when the judges are revealed as global giants, the Chair is a Global Giant herself (MT Rainey) and the organisers are Lux Events and CRAK Marketing, two small businesses wanting to put something back.
Many in our industry have bemoaned media owners using Awards as money-spinning bun fights and whilst I don’t wholly subscribe to that point of view there is no doubt this represents a refreshing change.
So year two now approaches, this time the awards ceremony will swap to Edinburgh and the ethos will be identical, although all of the people and organisations categories have been opened up for FREE entry. This makes sense as people feel awkward paying to enter themselves for an award. Instead it will be a Nod of recognition to those that deserve it.
Also we have introduced a craft category – a chance for photographers, illustrators, animators, musicians, film makers to enter for themselves – or for makers in agencies to have a bit of a spotlight shone on them.
I hope the industry will support the awards like they did last year. It’s a shop window for the winners both to clients and to prospective staff and the awards themselves are keenly priced.
I attended a reception in Edinburgh last night, hosted by the IPA to celebrate 100 years of Public Service advertising.
It was a relatively dry and reverential affair, and Brian Coane of The Leith Agency, and the final speaker, maintained the gravitas of the event.
But he brought a smile to the room in his retelling of how what might seem an extremely dry, very important (critically so in fact) subject matter came to the screens (well, certainly the computer screens) of the middle aged Scottish public and their well meaning and caring children.
It was part of the campaign to nudge people to do their bowel screening test.
As he explained it, the brief reflected the gravitas of the task — after all, bowel cancer is a major killer of middle aged and elderly people, and bowel screening can dramatically improve outcomes if caught early.
The brief stated, as the core objective…
“To increase the proportion of people with stage 1 disease at diagnosis (as a proxy indicator of survival outcome) and to use performance against a HEAT Target as a lever for whole systems approach to improvement.”
…and was translated, in creative and communications terms, as…
‘Don’t be snobby test your jobby’
The room laughed and the target audience did the same when they saw this exposition of the brief.
Good work from The Leith Agency, brilliantly told by Brian.
State Street Capital commissioned McCann Erickson, New York to create a campaign to celebrate their innovative Index fund which comprises gender-diverse companies that have a higher percentage of women among their senior leadership.
That in itself is a great idea.
But the idea was even greater. It’s not really advertising, it’s not really PR.
It’s a bronze statue of a fearless Girl staring down the world famous “Wall Street Bull” in Manhattan’s financial district.
It was intended to be in place for one week only to coincide with International Women’s Day on 8 March 2017 but remains in place after public demand. Indeed Mayor Bill di Blasio commissioned its residence as part of the city’s transportation art program [sic]. Many want it to become permanent.
Rather than me run through the PHENOMENAL stats on its success, watch this video.