Which hat tonight at The Nods awards?

To celebrate the first ever NODS Awards I’ve launched a unique promotion.

Enter my ‘Get Ahead, Get a Hat’ promotion TODAY ONLY to receive a FREE HAT when you commission a day or more of Think Hard consuiltancy.

But first, which hat would you choose?

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Free Promotion FOR ONE NIGHT ONLY: Exclusively for attendees of The Nods 2018.

I will be attending the Nods tonight.  To celebrate the launch of this exciting new creative awards initiative I will be offering all new commissions a FREE HAT with every commission.  LARGE or SMALL.

There’s only two commonly used words that can sum that up…

Blimey!

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You know what they say.  Get ahead.  Get a hat!

To avail yourself of this offer simply stop me at The Nods Awards tonight and say. “Hoy, take this work commission Mark and I claim a free hat.”

The Fearless Girl Phenomenon. A non-traditional advertising concept that even the Ad Contrarian would have to applaud.

State Street Capital commissioned McCann Erickson, New York to create a campaign to celebrate their innovative Index fund which comprises gender-diverse companies that have a higher percentage of women among their senior leadership.

That in itself is a great idea.

But the idea was even greater.  It’s not really advertising, it’s not really PR.

It’s a bronze statue of a fearless Girl staring down the world famous “Wall Street Bull” in Manhattan’s financial district.

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It was intended to be in place for one week only to coincide with International Women’s Day on 8 March 2017 but remains in place after public demand.  Indeed Mayor Bill di Blasio commissioned its residence as part of the city’s transportation art program [sic]. Many want it to become permanent.

Rather than me run through the PHENOMENAL stats on its success, watch this video.

Bravo!

How to become a creative director for a week.

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Studio Something is an agency with a difference.

I’d like to think my own agency, 1576 Advertising Limited, had a similar sure-footedness in its early days but I fear that would be bigging us up too much.  The landscape is different now and their advocacy of pure creativity is a harder course to steer in this rocky world of creative algorithms and Big Data than it was in 1994 when your TV screen still contained delights between programmes.

Creativity lies squarely at Studio Something’s core (square core? – Ed) which, obviously, appeals to me and they’re not afraid to break the rules.

As little babies they surprised the orthodoxy in Scotland by winning the Tennents Lager advertising account and running a multi-execution (online and cinema) animated campaign; a kind of soap opera about the life of Wellpark (site of the Tennents brewery).  Part slice of Scottish Life, part League of Gentlemen with dogs, it was a bold experiment that reaped great rewards.

That was the start.  Since then they’ve continued to surprise with interesting work for See Me and Innes and Gunn, amongst others.

And this post caught my eye on Medium this morning.

It’s essentially a job ad.  An ad for an internship, a creative internship.  But they’ve pulled a great stunt with it.  It’s not unpaid, it’s not minimum wage.  It’s (for one week only) paying the wage of the average Creative Director in the UK –  £45k (or (£865.38) to be precise.

But what makes this unashamed stunt much more interesting is the back story.

I don’t know if it’s written by Ian or Jordan, but it doesn’t matter.  It tells the tale of their damascene moment when Gerry Farrell offered them their own first PAID internship at The Leith Agency (or placement which sounds far more bearable) in the face of their impending personal bankruptcy.

It’s a minor chin wobbler but it also beautifully illustrates their culture.

Indeed (to brutally capitalise on their creativity for, frankly, my own gain) it’s a perfect illustration of EMPLOYER BRANDING, – like we’re doing at Inside Out, but with a boldness and joi de vivre that few could match.

You get a strong sense of values, culture and vision without using any of these words.  And most of all, if I was a 22 year old creative starting out on this rocky journey I’d want to work there.

£865.38 or otherwise.

 

 

 

CivTech® 2.0 Demo Day.

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Interesting day today as I go to the EICC to see the launch of the second round of Civilian Technologies.

CivTech® 2.0, from the Scottish Government’s Digital Directorate, launched in early May, set a series of open public sector challenges which ranged from remote visitor monitoring at historic sites, and better access to digital public services, through to outpatient re-design and a unique system to combat bird-of-prey persecution.  Today reveals the winners and their innovative solutions.

Here’s how the ‘innovation flow’ works.

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