Filed under: business, creativity, marketing, politics | Tags: city of Edinburgh Council, creative Edinburgh, Creative Scotland, Edinburgh business, Edinburgh creative, Edinburgh Creativity, Funding for creative edinburgh
I sit on the board of Creative Edinburgh and today’s announcement acknowledges real progress and significant funding. This is the press release that was sent out announcing our funding by the City Council Development Department.
Creative Scotland and the City of Edinburgh Council have today (19 October) announced new funding to support a strategy for developing the city’s creative enterprises.
The heart of the plan is the revival of Creative Edinburgh, which will be marked with a formal launch on 3 November. The organisation will help businesses work together, make the most of the city’s reputation and generate inward investment.
Creative Scotland is providing £120,000 which will complement investment from the Council and assistance already received from the European Union. The funding will support various initiatives in the Council’s People, Place and Pound strategy for creative industries.
Cllr Tom Buchanan, Economic Development Convener for the City of Edinburgh Council, welcomed the announcement:
‘We have long recognised the important contribution that the creative industries can, and do, make to the economy. I look forward to working with partner organisations on our strategy to grow the size, scope and international competitiveness of the creative industries base here in Edinburgh.’
Caroline Parkinson: ‘This investment will support creative businesses to continue to develop, grow and innovate. Whether finding new workspaces, or creative hubs, Creative Edinburgh is well placed to establish a network to share experience, find new clients and generate business growth.’
As home to the world’s most famous arts festivals, Edinburgh has a unique offer in its creative and cultural industries sector but the sector remains one of the city’s least understood economic assets. Creative Scotland’s investment is aimed at strengthening the sector, driving growth and promoting Scotland’s global reputation for innovation.’
The work of Creative Edinburgh supports the Council’s People, Place and Pound strategy to support the creative industries in the city. Key areas for development include:
- Promoting and connecting creative businesses to each other and potential customers.
- Identifying creative spaces, including locations that can act as ‘incubators’ for new businesses.
- Providing business development support to help new creative start-ups get off the ground.
Overall, Scotland’s creative industries are growing at a faster rate than the average of the Scottish economy over last 10 years. The creative industries represent 5% of all registered businesses in Scotland and contribute £2.4 billion Gross Value Added (GVA) to the Scottish economy.
In Edinburgh alone, it is estimated that there are 4000 creative businesses and organisations, which provide jobs for 26,000 people.
Filed under: advertising, business, marketing, politics | Tags: framework for change, mike cantlay, scottish tourism, scottish tourism marketing, tourism marketing, visitscotland, visitscotland framework for change
The impact of the global recession has hit VisitScotland’s Framework for Change ambitions hard. Even with the injection of energy from Homecoming Scotland our tourism economy has failed to grow at the rate demanded in this economic vision. So, the additional £5m that Mike Cantlay announced for ‘guerilla marketing’ this summer and autumn has to be welcomed. It looks like a clear demonstration of logic, and we don’t always say that when we are critiquing public sector initiatives.
The logic is blindingly obvious. The pound is weak, making the UK a cheap destination; so let’s increase our marketing in Europe. What’s more, there’s a ruddy great cloud of volcanic ash hanging over us that’s making most people terrified to book flights to Europe (me included); so tempt people to stay at home – Cantlay claims 40% of us have never holidayed in Scotland.
I’m impressed with Cantlay’s decisiveness and ambition. Really impressed. He’s acting like an entrepreneur and spotting opportunity – not prevaricating about the bush as the opportunity drifts away like ash on the wind. (Obviously though, Malcolm Roughhead and his team will be the real architects of the plan.)
He claims the £5m additional spend is but a pebble, but pebbles create ripples. And his willingness to take a risk and very publicly throw that pebble into the pool surely has to be applauded.
Sure, you can debate whether the money is being spent in the right way, but that’s a question of tactics that I do not have the right to interrogate. What I admire is the boldness of strategy and a willingness to put VisitScotland into the firing line, although I suspect it will turn out to be the line to receive plaudits some time hence.
He points to Obama’s effective investment in tourism marketing in the US believing that this will have a similar effect. Will it? Only time will tell, but for sure this is a very public and welcome act of aggressive marketing at a time when “cut” is the loudest word in most public sector boardrooms. I hope it cleans up at the awards this time next year.
Oh, and Ian Gray: I hope you’re watching. Probably not. You’ll just think it’s mumbo jumbo.
Filed under: 60 watt, advertising, business, creativity, design, marketing, politics | Tags: george burley, scotland manager, scotsman, scotsman.com, sfa, sport
I worked on this ad with Pete and Iain at 60 Watt six months ago. We felt sure it would have a role to play in the Scotsman.com campaign. And sure enough. It ran today.
Filed under: advertising, business, creativity, design, marketing, politics, web2.0 | Tags: Campaigning, Carnyx, Don Smith, gareth Howells, the drum, The Drum Power 100, voting, Who has the biggest creative ego in Scotland.com?
I am nominated for the Drum Power 100 and if you’d like to vote for me feel free. (But I think the link is fecked actually.) And anyway no clients are on the list so who cares.
But this is where the real battle lies. Two creative Goliaths are out to slay one another.
Gareth Howells (Newhaven) versus Don Smith (Realise – ex Union. He has retired from advertising).
Because they are creatives they can raise the bar.
I love this.
Filed under: advertising, brands, politics | Tags: beattie, bmb, carling, creativityb in advertising, hello boys, i bet he drinks carling black label, operation overlord, tbwa, trev, trevor beattie
I realise my posting, for now, is a time squeezed challenge so I hope I can, on the whole, only present quality.
What I’d like to share with you for now was the event I staged with Trevor Beattie (Sir Trevor in my post event opinion. He did it and donated his fee to Operation Overlord.)
He talked about how to do great advertising without spending lots of money on it.
Of course he was able to show umpteen examples of this. But the best pure idea he demonstrated was this.
As it coincidentally happens I agree, one of the great pop videos of all time. And I agreewith a minor point he made. She could have shed the boots.
As he said on the night. Be proud to be cheap (but only if you do it well.)