A remarkable rebrand for Investors in People (IIP) Scotland

Screen Shot 2017-07-31 at 15.52.54For some time now I’ve been working with IIP Scotland to help them on their journey through a rebrand that most people agree has had a pretty remarkable outcome. Along the way I enlisted the help of Front Page in Glasgow (website) Studio LR in Leith (identity) and 3X1 (PR) to help make the new brand for IIP Scotland truly remarkable.

IIP Scotland has been steadily growing its portfolio of services for some time now and is on the cusp of even more innovation. So, with an increasing emphasis on consultancy work, rather than offering only IIP accreditation, allied to the success of the Investors in Young People Award (a Scotland only initiative) and in anticipation of a slew of exciting new consultancy offers, the time was right for IIP Scotland to rebrand to reflect its growing portfolio of client-led services.

I was commissioned by the remarkable Peter Russian (if you know him you’ll know why I use that adjective to describe him) to conduct a comprehensive consultation process that sought the views of a cross section of staff, board members, clients and prospects to identify a clear new proposition for the organisation.

As an interim measure, the website was redesigned, after a pitch, by Front Page.

‘Love your business, love your people’ became the core communication and resulted in a far more engaging site.

On 20th June we witnessed the public unveiling of a new name, a new brand and a radically different look and feel.

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The result is Re:markable. With a colon. (But not in copy.)

The name reflects the fact that Remarkable (the new home for IIP in Scotland) delivers a world-class range of services. It helps organisations become more successful by developing and empowering their people to have increased control in their workplace.

It’s intended to be more dynamic, passionate and authoritative, with supportive and genuine Specialists (consultants).

The name reflects the fact that Remarkable makes a marked difference to the organisations it works with; and offers marks of quality (to include Investors in People in Scotland) and a world-class range of consultancy tools and services.

It’s a mark that recognises they are more able. And that’s remarkable.

It’s bold. That’s partly down to the board challenging us to think big, to be positive and to be radical.

But the marque itself is restrained, classical almost. That’s because we wanted to maintain a sense of authority and too much fuss with typography might just have been a step too far.

We commissioned a full new suite of photography using real people (clients, all of them) by Sam Sills that showed ordinary people doing their jobs remarkably.

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Working with a client that wasn’t willing to accept anything less than statement work was a real delight. And with agencies that gave their all was brilliant too.

An intelligent, thought provoking team that really walk their walk were a real pleasure to do business with and I believe they’ve been rewarded with an outcome that succeeds in completely repositioning their organisation.

And that’s been rewarded with tremendous initial results. The PR alone reached 7.5 million people (with 100% positive messaging), web traffic doubled, new visitors trebled, and I love this quote from the managing partner of one of Scotland’s largest law firms.

“It’s brilliant. It’s clean, fresh, and open to all sorts of innovative branding and marketing collateral. Great job and all the best as you all move forward to the next phase of getting the brand firmly established”


DBA Awards nomination

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Delighted to say that the Glasgow Life (World Gymnastics Championships) paper I wrote for Front Page – well I wrote the original paper, that won a Gold and a Chairman’s Award at The Marketing Star Awards earlier this year and Paula Anderson used that as the basis of the DBA paper – has now been shortlisted at the DBA Awards (extremely prestigious and we won a gold three years ago for Royal Caribbean Cruises).

It’s definitely won an award.  Just don’t know what colour yet.

Update on 7 March 2017:  It won a Silver.

Gotcha!

Like many people, including the journalists at What Digital Camera.com,  I was fooled by a very convincing website for a new “invention” that claimed it could turn your old analogue 35mm cameras into digital processing units.

There was simply nothing fake looking about it at all…

So like thousands of other suckers I registered interest on the website of Rogge & Pott GbR; the instigators of the April Fool’s Day hoax.

Last night they sent me a very nice email that let me down gently.

Well done chaps.  Well executed throughout.

This is it…

Thankyou for your enquiry about Re35.

Some good news:
The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product”.

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out  “press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!

However:
All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product  like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.

Cheers from Germany.
Henning Rogge

In my slimmer days

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I am inedbted to Doug Cook for spotting and sending me this. It’s a recruitment ad for the very early days Leith Agency. I was an account man there at the time. The shot was taken from an award winning press campaign (I was the account handler) for The Edinburgh Club.  The original ad that the photo derived from featured an exaggerated ‘before and after’ comparison. Naturally, I was the ‘before’.

Anyway the Leith recruitment ad was essentially saying we want account handlers who are prepared to get their tits out.

It worked.

I left six months later to set up 1576 with Adrian and David.

That’ll teach ’em to give me a public profile!

Here it is at a more browser friendly size.

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A New role

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I’ve just been asked to work as an advisor with a great design company in Manchester called Corporation Pop.  (Mancunian for tap water in case you were wondering.)

I’ve been working with them since last spring and have built up a really good relationship with their two directors, Dom and Dan.

It was reported in the North West yesterday, here.  And in The Drum, here.  And here.  My oh my.

They’re a great business and I’m really looking forward to it.