Filed under: awards, brands, business, effectiveness, Uncategorized | Tags: DBA awarads, Effectiveness paper writing, mark gorman, think hard, writing effectiveness award papers
Delighted to say that the Glasgow Life (World Gymnastics Championships) paper I wrote for Front Page – well I wrote the original paper, that won a Gold and a Chairman’s Award at The Marketing Star Awards earlier this year and Paula Anderson used that as the basis of the DBA paper – has now been shortlisted at the DBA Awards (extremely prestigious and we won a gold three years ago for Royal Caribbean Cruises).
It’s definitely won an award. Just don’t know what colour yet.
Filed under: advertising, business, creativity, marketing, politics, Uncategorized | Tags: body form blood ad, Bodyform, channel4, maltesers, maltesers disability ad, paralympics
As David Reviews says “This is one of three new commercials for Maltesers which won a competition launched by Channel 4 earlier in the year. The Paralympics broadcaster wanted to further its commitment to diversity by offering airtime to work which puts disability and diversity at the heart of a campaign.”
The commercial, one of three, is extremely “saucy” and as Bodyform did earlier in the year it has taken on a taboo subject (in their case menstruation; in this, disability) in a bold and confident manner.
Filed under: Uncategorized
It’s been some summer.
Chicago, Newcastle, Elgin, Glasgow, London, Paris, Edinburgh, Cupar, Gleneagles.
And on Skype: Germany, Australia, Japan, New York, Holland, Cornwall.
Thank you to all my clients for your support.
Filed under: Uncategorized
I have a coaster.
For my quiz.
Filed under: Uncategorized | Tags: advertising, business, creativity, currys, mark gorman, The Gate Interactive, think hard
That is the single bestest sentence I’ve read in a long while.
It stemmed from a twitter conversation I had with Helen Sell of The Gate Interactive.
She’d posted this, decent, long copy ad for Currys, but my Lynne Truss-like eye spotted that slap dang gosh in the middle of it was an offence to mankind.
THE MISSING APOSTROPHE.
Come on Currys. Come on.
And come on your agency too.
A bloody great retail ad spoiled by a wee arsehole.
Filed under: business, creativity, credit crunch, recession, Uncategorized | Tags: Bristol pounds, mark gorman, think hard
Did you know about Bristol Pounds?
I didn’t until I read Dave Trott’s blog about them. Here it is.
It’s a new currency. A what goes on in Bristol stays in Bristol currency.
And the new Mayor of Bristol is paying himself in his own currency.
(Clearly he has no travel plans.)
It’s sort of daft having a currency you can only spend in your own back yard: quaint really.
Niaive? You could argue that it is.
But you know what? It’s brilliant too. It’s outrageously ‘outside of the box’.
Someone thought hard about that and I doff my titfer to them.