Is Papyrus as bad as Comic Sans?
Is Papyrus as bad as Comic Sans?
The United Kingdom is currently demonstrating how a country can make a fool of itself before the eyes of the entire world. What was once the most powerful empire on earth is now a country that can’t even find its way to the door without tripping over its own feet.
By David of Chicago for Burger King. Absolute simplicity and extraordinarily brave advertising. The award should go to the client, not just the agency.
10 black protagonists (some disabled)
4 female protagonists (two black)
Three white male protagonists.
Not representative, huh?
Colin Kaepernick, the former San Fransisco 49ers quarterback strongly divides opinion in the USA.
It was he who started the black injustice protest of kneeling on one knee during the National Anthem and this has driven white supremasists, such as Donald Trump, absolutely nuts for disrespecting the flag.
And it’s him that’s fronting this commercial standing in a US city street in front of a rippling US flag.
Now that’s what I call brave marketing.
This is what Donald Trump calls it.
And he’s right to an extent, there are boycotts from similarly white supremasist Republicans.
But my mate (who doesn’t really like Nike) just bought a White Nike NFL #7 Colin Kaepernick T shirt for £25.
Because this ad moved him.
Sure Nike may lose some customers with this (admittedly a bit Appley) ad, but they’ll win over a lot more than they lose.
Someone at Nike said to a brand manager “Don’t ask if your strategy is crazy, ask if it’s crazy enough.”
I doff my hat.
To celebrate the first ever NODS Awards I’ve launched a unique promotion.
Enter my ‘Get Ahead, Get a Hat’ promotion TODAY ONLY to receive a FREE HAT when you commission a day or more of Think Hard consuiltancy.
But first, which hat would you choose?
I will be attending the Nods tonight. To celebrate the launch of this exciting new creative awards initiative I will be offering all new commissions a FREE HAT with every commission. LARGE or SMALL.
There’s only two commonly used words that can sum that up…
You know what they say. Get ahead. Get a hat!
To avail yourself of this offer simply stop me at The Nods Awards tonight and say. “Hoy, take this work commission Mark and I claim a free hat.”
Last November my Uncle Willie (Vidler) passed away. The cause of his death was the horrific cancer known as Mesothelioma.
Mesothelioma is a type of cancer that develops from the thin layer of tissue that covers many of the internal organs (known as the mesothelium). The most common area affected is the lining of the lungs and chest wall. It’s commonly associated with asbestos inhalation and as an electrician working on the construction of Cockenzie Power Station in the 1960’s, which he also saw demolished in his lifetime, Willie was aware of his asbestos inhalation – “we all were” he said.
The disease is the subject of considerable legal action but, more to the point, it’s a horrible way to die and is often described as drowning extremely slowly. In some ways I guess Willie was lucky insofar as his death was relatively quick compared to some.
At his funeral his amazing family (and my extended family of cousins, partners and a few friends) decided we would immortalise Willie and raise some money for Clydeside Action on Asbestos.
Action is necessary because, at the time Willie was in contact with asbestos, although there was knowledge of the dangers of asbestos exposure, employers did nothing to warn their workers of the hazards or provide personal protective clothing.
This is not acceptable as many men (mainly) have gone through terrible suffering as a result and their rights need to be upheld.
And so, 19 of us Vidlers’ and Co, are taking part in the Edinburgh Marathon on May 27th 2018 (exactly 245 years after I completed the London Marathon).
It’s fitting because the route passes the site of the former power station. (A few vickies will be flicked, I’m sure.)
I’m doing the middle leg in my team of four (8.3 miles to be precise) and, as a fat bastard, this represents something of a challenge.
On December 25th I can’t say I was feeling ‘match fit’ although I could still dance brilliantly as evidenced below.
However, I dusted off my running shoes in February and ran my first tentative steps in over 20 years.
Today I hit a landmark. Exactly 8.3 miles (and 84 minutes) on the treadmill at Norton House Hotel. (The exact distance I have to run).
The effort is fairly graphically demonstrated through my T shirt, which was only orange and white before my nipples took a tanking.
So, I now feel the time has come to ask for your support in the knowledge that by hook or by crook I can, and will, l get round the course.
Please give whatever you can. We’re doing this as a team effort and at the time of writing we are 3/4 of the way to our £3,000 target. But I think we should be seeing the target at £5k plus. Just click on the link below.
Thank you from the bottom of my heart.