John Lewis Christmas ad 2017

This one is slightly formulaic.

Cute kid?  Check.

Moving song?  Yup, Guy Garvey covering the Beatles.

Ethnic diversity?  Oh yes.

Affordable gifting?  Very.

Online potential?  Yup.  Sally Phillips reading the story.

Merchandisable?  Indeed, money going to Barnardos.

Social Conscience?  See above.

Experiential potential.  Yes.  Farting and snoring Oxford Street window.

Is it any good though?  Of course it is, it was created by Adam and Eve and directed by Michel Goundry no less, it has a nice story and it looks lovely.

Will it make me cry?  I didn’t but you might.  It certainly has the potential.

Job done.  Here it is.

 

 

Advertisements

Schmaltz? Not a bit of it.

This ad has come in for a lot of “talk” of late.

On three levels I love it.

1.  I am a big fan of Fyfe Dangerfield and he caresses this song by Billy Joel, so much so that it might go number one and bring his massive talent to a wider audience.

2. Once in a while an ad just nails it.  It is soooo John Lewis.  Sooo on brand.  Soooo middle Class.  But Soooo good.  I really do understand why people are breaking down watching it because it does “the seven stagesof life” like nobody I can remember.

3.  The director is Scots born and bred and used to work at The Leith Agency (Dougal Wilson)

Absolute hats off to Adam and Eve.  And of course, to Craig Inglis, the client who had the balls to buy it.  Much respect.

But…

This does spoil it a little.

Coincidence?  Yes.  Unfortunate? Oh yes.