This may seem a bit new age, but it’s not really, and the sense of it is spot on.

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(Photo Credit: My own)

It’s a quote by a guy called Zen Shin. (They’re all Chinese warriors and philosophers that come up with the best ones are they not?).

Anyway, I spotted it within a talk by Lucky Cloud Skincare at Creative Edinburgh‘s Talking Heads event last night.

What resonated with me is the vanity that pervades my industry and the comparisons we all make with one another for no real gain.

The simple fact is that great work will always stand out by being, great work.

This is my philosophy on how to achieve that;

  • Strong strategy/briefing (follow the ‘Garbage in, garbage out ‘principle as a starting point to keep you straight on that one)
  • Focussed messaging (Meies Van der Rohe nailed that one – less is more)
  • Thoughtfully targeted and placed in the right context
  • Work with (and hire) real creative talent and don’t be in awe (they are as nervous, inside, about any new brief as you are)
  • Enthuse them
  • Immerse yourself in the product/service
  • If it IS great and your client doesn’t bite; sell, and sell hard.  Do not give up.  Do not compromise.  If all fails put it in a drawer for selling later to someone else who has vision
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Unique animation

My friend Terry and I went to an exhibition celebrating ten decades of Edinburgh Art College at the City Art Centre in Edinburgh on Wednesday. The show features works from some of the colleges best known alumni including Bellany, Byrne, Inness, Blackadder and Peploe to name but a few.

But it this piece of haunting animation (actually it’s really puppetry) by a young American/Italian, Josef Feltus and his brother that stole the show for me.

The Simpsons it aint but stick with it. It is beautiful and won the Jim Poole award, amongst many others, last year.

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